VideoEmail Launches Flagship Solution Enabling Fully Embedded Video in Email

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Innovative solution allows B2C email marketers to drive higher recipient engagement and bring the inbox experience to life by safely embedding video in up to 75% of all email inboxes.

VideoEmail, Inc, the leading provider of embedded video solutions for email marketers, today announced the general release and availability of its flagship product, VideoEmail, a solution enabling email senders to safely embed videos that play back directly within email messages (http://www.videoemail.com).

"Over the years, countless marketers and web developers have tried to bring embedded video playback to the inbox as a way to create more exciting, engaging, and dynamic experiences," said Justin Foster, Founder and General Manager of VideoEmail. "Unfortunately, all who have tried failed to achieve success."

In the past, embedded video in email failed to catch on as a viable marketing practice for many reasons:

· Rendering problems
· Delivery blocks / spam filtering
· Lack of ISP support
· Large message sizes resulting in poor inbox experiences
· Difficult to implement

"In general, marketers combining video with email would place an image inside an email that looked like a video player," said David Daniels, CEO and Co-founder at marketing research firm The Relevancy Group. "To watch the video play back, email recipients would need to click on an image to watch video play in a separate web browser. We think VideoEmail is exciting because it removes this restriction, providing the marketer with enormous freedom to engage recipients right within the email, reducing the friction between video viewers and video content."

The VideoEmail solution pairs the open HTML5 video standard with two advanced technologies in order to help marketers create compelling video experiences right within the inbox. The first of these technologies, Smart Video Versioning, creates multiple video and image assets on-the-fly from a marketer's video file, cutting production times and ensuring coverage over a broad spectrum of mail clients. The other technology, Real-Time Video Mapping, "sniffs" the recipient's mail client as a message is opened and serves the right asset based on the mail client being used. Using a self-service web console, marketers can begin embedding video in email in under an hour.

Senders using VideoEmail in during its beta period experienced strong results. "On average, VideoEmail clients are delivering embedded video to over 60% of all email openers," said Foster. Fashion retailer Express generated 55% greater revenue per email delivered when measuring the performance of VideoEmail in an A/B test vs. an identical email without embedded video. Cosmetics firm Bare Escentuals noticed a 50% uptick in clickthrough rates compared to previous emails that did not use embedded video. "Embedded video in email is not just a shiny new email marketing toy," said Foster. "It is transforming the inbox experience."

ABOUT VIDEOEMAIL

VideoEmail is video in email. Done right. Finally, B2C senders can safely embed video in email while reaching up to 75% of all openers with true embedded video. Bring messages to life, drive higher recipient engagement, and increase video views with fully embedded video in email – all without the drawbacks that held back video in email for years. To learn more about VideoEmail, visit http://www.videoemail.com.

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