elements fitness and BalanceDiet Announce Partnership with Perkville

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Lifestyle Brands create world-class rewards program for members.

elements®fitness and BalanceDiet™ have announced a partnership with California-based Perkville, the highly-touted rewards program co-founded by former Yahoo and Linked-In Senior Project Manager Sunil Saha and Eric Bollman, former Director of User Experience at Yahoo®. Perkville™ features a customizable points-based rewards system, similar to earning airline miles or credit card points which engages members and drives retention.

The Perkville™ team worked with the elements® brands to create a customized and easy to use member experience for earning and receiving rewards based on behaviors and usage. Members will be incentivised for basic behaviors such as checking into the club, posting on Facebook™, and referring friends. elements® and BalanceDiet™ will also offer points for all purchases within the system, including personal training, weight loss plans, supplements and retail.

elements® founder Christopher Palumbo commented, “With this new rewards system, we can better showcase the lifestyle nature of our brands. Important “good” behaviors, such as generating referrals or buying products are rewarded easily. Members can easily track their accounts, and redeem points for meaningful purchases, such as personal training, branded products, higher-ticket retail items or more.

“We had researched many programs before making a final selection, and are very pleased with the management and philosophy of Perkville™. We wanted an easy to use solution, which could be integrated into all of our locations worldwide. It was immediately adapted by the club teams and members, who have become very excited about it.”

Perkville has many successful health-club implementations, including Los Angeles-based YogaWorks. “We're proud to work with the best of the best in the fitness industry. It's great when a service can improve business outcomes and encourage exercise at the same time,” commented Sunil Saha, co-founder of Perkville.

Points can also be used by managers at their discretion to help rectify customer or member complaints or for special events. With the points-based system, the elements® brands have created a “currency” to use inside of their locations as well as on online properties. BalanceDiet™ will also be offering points for purchases on its popular online stores, as well as points as a weight loss incentive to clients.

elements®fitness and BalanceDiet™ are award-winning international franchise brands, based in Miami, Florida. The brands offer a fully turn-key solution for franchisees and Regional Developers, with an internal development team to handle all aspects of store development, from site selection to recruiting, training, marketing, and construction services.

About elements®:

elements™ is an international premium fitness and lifestyle brand for women with the mantra “Make it Happen!” The company offers membership-based fitness, diet and weight loss products and services throughout a network of wholly owned, as well as franchised health clubs and locations.

elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online among others. The brand features advanced Smart Workouts, dynamic Group Workout series and a robust menu of branded products and services. For more information, visit http://www.elementsforwomen.com.

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Chris Palumbo

Colleen Hawco
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