Yamaha Corporation of America Names Cherian Live Sound Marketing Manager

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Nithin Cherian Adds Extensive Expertise and Knowledge To The Live Sound Team

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“Nithin’s knowledge of the live sound landscape and his product marketing background will help Yamaha continue to grow this important market segment in the future,” said Athan Billias, Director of Marketing, Pro Audio & Combo Division at Yamaha.

Yamaha Corporation of America (YCA) today announced the appointment of Nithin Cherian to the position of Marketing Manager for the Live Sound department, effective immediately. Nithin will report to Athan Billias, Director of Marketing, Pro Audio & Combo Division at YCA.

“Nithin’s knowledge of the live sound landscape and his product marketing background will help Yamaha continue to grow this important market segment in the future,” said Billias.

Before joining Yamaha, Nithin held the position of Territory Manager at AudioPros, an independent manufacturer’s firm that represents sound reinforcement brands for music retail, live sound, commercial and installed sound markets, where he won several sales awards. He also served as a consulting engineer for studio and live recording, mixing, editing and sound system design. Other prior experience includes roles of increasing responsibility at House of Guitars, Inc., in Rochester, New York, where he grew their Keyboard and Pro Audio departments into one of the preeminent outlets in the northeast.

Nithin earned an Executive Master of Business Administration degree at Rochester Institute of Technology and a Bachelor of Science from the University of Illinois at Urbana-Champaign, where he majored in electrical engineering.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation(at)yamaha(dot)com; or visit http://4wrd.it/YAMAHAUSA.

About Yamaha

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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