IKEA and 89 Degrees Tell Success Story at CRMC; Loyalty 2.0 Drives Omni-Channel Marketing as IKEA FAMILY Hits 3.6 Million US Members

Share Article

89 Degrees will team up with leading home furnishings company IKEA to present a remarkable Loyalty 2.0 success story at this years’ Customer Relationship Management Conference.

News Image
We’ve been amazed at the response to IKEA FAMILY and gratified that the Loyalty 2.0 experience we’ve designed has been able to dramatically increase engagement.
Laura Saati
89 Degrees

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, will team up with leading home furnishings company IKEA to present a remarkable Loyalty 2.0 success story at this years’ Customer Relationship Management Conference, a top annual event for retail marketers.

Diane Zoll, IKEA US loyalty program manager and Laura Saati, 89 Degrees vice president of strategic marketing services, will present “The IKEA Family: How the IKEA loyalty program, FAMILY, drives sales, creates engagement and delivers relevance for their customers” on June 18, 2013 at the Hilton, Chicago.

Live for less than two years across its 38 US locations, IKEA’s loyalty program, FAMILY, now has nearly 4 million members. Like the iconic brand itself, the IKEA FAMILY loyalty program is truly unique.

Powering the program is 89 Degrees’ Loyalty 2.0 approach, focused on leveraging Big Data to drive Omni-Channel marketing that reaches customers on their own terms, at every possible point of contact. 89 Degrees’ engagement scoring methodology then guides understanding who the Omni-Channel Customers are and how they buy.

“Not only are there now millions of members, but they are highly engaged in the program through this Omni-Channel approach,” said Diane Zoll, manager of IKEA FAMILY US. “89 Degrees plays a key role in the success of IKEA FAMILY, which is re-defining how we think about Loyalty at IKEA, and taking it to a whole new level.”

With this Loyalty 2.0 approach, IKEA has delivered its customers a program that recognizes all the ways they buy – from a catalog to a click to a store visit – and gives them benefits they value. In this CRMC session, the presenters will explain what makes FAMILY special, how IKEA keeps the program fresh and distinctive, and how IKEA is using rich Omni-Channel data to drive sales and deliver relevance to their customer.

“We’ve been amazed at the response to IKEA FAMILY,” said Laura Saati, vice president at 89 Degrees, “and gratified that the Loyalty 2.0 experience we’ve designed has been able to dramatically increase engagement as we use Big Data to better understand and enrich their customer experience. It is a story we are proud to share.”

About CRMC
Designed for retailers by retailers, the CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment; and to foster the relationships built at the annual event throughout the year. A fast-paced agenda, attendees representing over 150 retail chains, ample networking opportunities, and industry-leading vendor sponsors come together at the CRMC to provide an event unlike any other in the industry. The 2013 CRMC will be held June 17-19 at the Hilton, Chicago.
http://www.thecrmc.com

About IKEA
IKEA, the leading home furnishings company, strives to be ‘The Life Improvement Store.’ Since its 1943 founding in Sweden, IKEA offers home furnishings which include good design, function and quality at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 40 countries, including 38 stores in the U.S. IKEA incorporates sustainable efforts into its day-to-day business practices and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.

About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill. To learn more, visit us at http://www.89degrees.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jim McNulty
StandPoint Public Relations
(508) 481-2024
Email >
Visit website