Extraprise Continuous Nurturing Program Named Finalist for 2013 Stevie Award from the American Business Awards

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Extraprise recognized for excellence of continuous lead nurturing program.

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, recently announced it is a finalist for the American Business Award’s 2013 Stevie® Award for Business-to-Business Campaign of the Year—Business Services and Diversified Services. Extraprise designed a continuous lead nurturing program to gather information about leads and drive conversion rates by using more sophisticated data and segmentation.

The campaign engaged contacts with three different tracks—Big Data, Customer Lifecycle, and Lead Management—designated by Extraprise CMO Joe Cordo as important topics in the digital marketing industry. Cordo stated, “Marketers are just beginning to fully realize the impact of lead nurturing campaigns, which can increase deal sizes by nine percent, shorten sales cycles by 23 percent, and receive up to 10 times the response of lead generation campaigns.” Overall, the campaign emails had an average open rate of 46 percent, which reflected a strong interest in the content. Emails eventually led readers to surveys that were used by the Extraprise sales team to generate and nurture leads.

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

About The Stevie Awards

The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide. Beginning with The American Business Awards in 2002, The International Business Awards in 2003, The Stevie Awards for Women in Business in 2004, and the Stevie Awards for Sales & Customer Service in 2006, our mission is to raise the profile of exemplary organizations and individuals among the press, the business community, and the general public. In short order the Stevie has become one of the world's most coveted awards. The American Business Awards are judged each year by more than 200 executives nationwide. Our sponsors include several of the top business publishers and marketers. For more information visit http://www.stevieawards.com/ABA/.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

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