Extraprise and SDL Hold ‘Simplifying Predictive Marketing—Throw Out the Models!’ Webinar

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Attendees learn how to effectively leverage data to make campaigns more predictive.

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, in conjunction with SDL, held a webinar entitled ‘Simplifying Predictive Marketing – Throw Out the Models!’ on Wednesday, June 5th at 2:00 PM EST. Panelists Chris Baribeau, Joe Cordo Mike Fazio, Matthew Moriarty, and Brianne Yoshimoto shared their insights on the subject, and fielded questions from attendees. A recording of the webinar can be found here.

Predictive marketing has become increasingly important with the rise of data from social media. The webinar instructed participants on how to effectively use this data to create customer profiles. These in turn can be used to make campaigns more predictive, to analyze and create effective messages, and to take advantage of upselling and cross-selling opportunities.

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

About SDL
SDL enables global businesses to enrich their customers’ experience through the entire customer journey. SDL’s technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information visit http://www.sdl.com.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

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