Insurance Leaders Discover New Tech for Higher Performing Lead Generation

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RingRevenue Issues White Paper on Call Marketing Automation for Insurance Sector

RingRevenue

RingRevenue

Giving mobile insurance shoppers the ability to ‘click to call’ is one of the simplest ways to reach your mobile audience at the point of highest interest.

RingRevenue, the leader in inbound call marketing technology, has released a new white paper: “Better Lead Generation Without the Form: Why the Insurance Industry is Turning to Call Marketing Automation”. The paper details how marketing agency We Speak Insurance® leveraged RingRevenue’s call marketing technology to provide top insurance brands with dramatically higher quality leads from online and mobile marketing channels. RingRevenue will also follow the publication of the white paper with a webinar, Going Beyond the Form: Essential Tools for Insurance Marketers to Get Better Leads on June 18, 2013, from 2-3pm EST.

The white paper examines one of the biggest challenges insurance company lead buyers face: securing quality leads that are fresh, exclusive and hit their target market. When working with lead generators and aggregators, leads are often oversold, stale, recycled, or fraudulent. We Speak Insurance, a marketing agency serving insurance companies like Allstate, Esurance and Good2Go, leverages RingRevenue’s technology to leapfrog the traditional online lead form model to drive inbound phone calls from consumers with real intent to get insurance quotes. With RingRevenue’s call marketing platform, We Speak Insurance leverages quality filters to route calls to the appropriate insurance company based on the consumer’s preferred language (English or Spanish), location, time of day, and other important factors.

Jaimie Pickles, President of We Speak Insurance, explains the significance of RingRevenue’s call marketing technology, “With consumers shifting insurance shopping activity to their mobile devices, a couple years ago we saw an opportunity to disrupt the inefficient and ineffective traditional lead model. RingRevenue enabled us to invent a better way to connect insurance shopping consumers with our insurance carrier advertisers. What’s better: answering an inbound phone call from a consumer seeking insurance or spending valuable time and money sifting through poor quality leads and competing with 7 or more other competitors? We believe our call performance marketing program has fundamentally changed the lead ecosystem for the better.”

Since adopting RingRevenue’s call platform, We Speak Insurance and their insurance advertiser partners have not only benefited from higher quality leads, they’ve also taken advantage of the growing mobile audience that delivers incremental new customers. Pickles reports that more than 85% of inbound calls to insurance carriers have come from mobile devices. “Placing a call is the most natural action for mobile users to take,” explains RingRevenue CEO, Jason Spievak. “Giving mobile insurance shoppers the ability to ‘click to call’ is one of the simplest ways to reach your mobile audience at the point of highest interest.”

Amid the complex landscape of digital marketing, RingRevenue’s latest white paper sheds light on innovative ways brands and marketers are using new technology to extend their reach and better capture their audience. Combining marketing automation with the high performance of inbound phone calls has created new opportunities for brands and lead generation agencies across more than just the insurance industry. To learn more you can register for RingRevenue’s upcoming webinar, Going Beyond the Form: Essential Tools for Insurance Marketers to Get Better Leads, on June 18, 2013.

For those interested in learning more about We Speak Insurance, please visit http://www.WeSpeakInsurance.com.

For more information about RingRevenue, visit http://www.ringrevenue.com or call 1(888) 989-6953.

About RingRevenue

RingRevenue is the industry-leading provider of inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions you already use. RingRevenue helps businesses to get better qualified, higher converting customers and optimize spend across online, offline and mobile marketing channels.

Proven revenue-generating partnerships with leading agencies, Fortune 1000 and Inc 500 brands and performance networks make RingRevenue the industry-leading solution for inbound call marketing. RingRevenue was founded in 2007 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. RingRevenue is backed by leading venture capital firms GRP Partners, Rincon Venture Partners and Persistence Partners. To request a demo, please visit http://www.ringrevenue.com or call 1 (888) 989-6953.
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