Los Angeles, Ca (PRWEB) June 05, 2013
LATV Networks, the original national bi-cultural television network, announced today that it has begun airing on WYBN TV-14 in the Albany-Schenectady- Troy, New York media markets. This addition brings LATV’s reach up to 46 Designated Media Areas, all top 60 national Nielsen markets based on Hispanic homes, representing over 10 million U.S. Hispanic households.
“This partnership with LATV is key to TV 14’s strategy to cover both ends of the Hispanic demographic. LATV & Mexicanal balance with each other very nicely,” says Dan Viles, WYBN’s General Manager. “LATV is current, unpredictable, and most of all fun to watch! We looked at all Hispanic options & we feel this is the best fit for our area. The fact LATV is bi-lingual is also important.”
“Adding these markets that represent over half a million new Hispanic homes to LATV's network of affiliates is a real validation of our programming and distribution strategy," said Francis Wilkinson, LATV Networks Senior Vice-President of Distribution. “LATV has helped local station affiliates solve the riddle of where to look for new revenue – they need only turn to the exploding Hispanic populations in their own backyards.”
LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bi-cultural 18-49 Latino demographic, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.
LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide.
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