Ethofy Releases Kurryer™, a Social Sales Enablement Application That Improves Sales Teams’ Performance by Unleashing the Power of Social Selling

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Kurryer is a hosted application that helps sales-driven organizations increase the effectiveness and efficiency of their sales teams through the use of highly mobile, highly personalized content delivery. Kurryer enables sales teams to quickly create and share relevant, personalized, branded content with customers and prospects as well as easily manage social tools such as Twitter, and to use mobile devices to manage the process, thereby improving sales performance.

If a business has invested in a digital sales and marketing strategy, then we can make their sales teams more successful.

Ethofy, an innovative provider of Social Sales Enablement solutions, today announced the release of Kurryer™, a hosted application that helps sales-driven organizations increase the effectiveness and efficiency of their sales teams through the use of highly mobile, highly personalized content delivery.

Using Kurryer, businesses can improve sales performance by leveraging the power of social selling and the immediacy of today’s mobile business environment. Kurryer enables sales teams to quickly create and share relevant, personalized, branded content with customers and prospects as well as easily manage social tools such as Twitter, and to use mobile devices to manage the process.

“Today’s digital marketing and sales environment literally changes by the minute,” said Ethofy Founder and CEO Dan Frumin. “Customers and prospects are better informed than ever before and for sales teams to be successful, they need tools that are social, mobile and tailored for digital environments.

“If a business has invested in a digital sales and marketing strategy, then we can make their sales teams more successful.”

Recent surveys of sales professionals found that social selling dramatically increases sales performance. However, it’s not all about who you know on Linked In and staying in touch with people on Facebook, Frumin said. Social selling is about delivering relevant content consistently and quickly in order to build and maintain relationships.

For example, sales people frequently share company related messages with their prospects via email, Twitter or other social media channels, Frumin said. However, these messages frequently are inconsistent with a company’s overall position and message, thereby confusing customers and eroding the effectiveness of the sale activities.

Using Social Sales Enablement tools such as Kurryer, sales teams can deliver immediate, personally branded information tailored specifically to meet the needs and interests of a customer or prospect. This digital content is easily accessible via mobile or desktop platforms, demonstrating a deep understanding of the importance of speed, mobility and personalization in today’s sale environment.

“Simply put, that’s the power of social selling,” Frumin said. “By engaging a customer and adding value at multiple points in their buying process at the right time and in a personal manner, sales teams can motivate a prospect to become a customer. Often, it’s the difference between winning and losing business.”

“With Kurryer you finally have a tool that helps the marketing groups measure the usage and results of their investments in the sales channel. Kurryer bridges the gap between sales and marketing with actionable, measurable activities.”

Kurryer also supports the three major steps of getting any message out successfully—train, communicate, and follow-up, Frumin said.

“With sections for customized sales modules and training videos, plus reporting, Kurryer’s patent-pending technology finally gives sales teams the tools they need to engage their network and help them make a buy decision.”

Ethofy deployed the beta version of Kurryer in late 2012 with several customers, including business units at Microsoft, Frumin said. Because the beta version of the product was so well received, the company decided to accelerate the product release.

About Ethofy
Ethofy delivers Social Sales Enablement solutions that have helped Microsoft, WatchGuard, Lenovo and other businesses, large and small, improve sales performance and make better business decisions through its flagship product, Kurryer™.

Kurryer enables organizations to connect with customers and partners quickly and efficiently by delivering a customizable web portal that supports social media platforms, desktop and mobile devices. Kurryer contains an interactive reporting engine and supports a wide range of user interfaces. For information, please see http://www.kurryer.com.

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Bob Silver
Silver Strategic Communications
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