the change should help users establish the official accounts of celebrities, government officials and brands, from the imitations
(PRWEB UK) 6 June 2013
The article, What To Know About Facebook’s Verified Pages, published June 3rd in itbusiness.ca reveals that in a bid to tackle the growing problem of duplicate profiles and pages within its social network, Facebook has launched its Verified Pages feature. Following in the footsteps of Twitter and Google Plus, the change should help users establish the official accounts of celebrities, government officials and brands, from the imitations. The badge, which features a tick mark in a blue circle, will appear next to the name of the page as well as in the graph search queries.
Business owners currently do not have to take action to receive the verified pages badge, with Facebook undertaking the task itself.
Providing effective and innovative social media marketing campaigns for a variety of clients, the team at Absolute Digital Media were naturally interested by the latest news and have explained the potential benefits of the new implementation.
“It’s encouraging to see that Facebook has followed suit with its verified pages. False accounts can be extremely damaging for any brand online. In the social world, posts can spread fast, reaching potential customers and harming your reputation. This signal will serve to educate users of these fake accounts, however it is still advisable to remain vigilant when it comes to negative content.
“At Absolute Digital Media our thorough approach means that we react quickly to any form of negative content, handling it immediately in a sensitive and appropriate way.”
Businesses will still have the option to report duplicate accounts to Facebook.
Absolute Digital Media is a full service fully integrated digital marketing agency. Fusing market intelligence with creativity, delivering digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.