Growing Demand Continues To Fuel Sales At Neal In May

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Southwest Florida's most experienced builder does it again--another month of sales success and exceeding company goals.

Continuing a record-breaking sales season, Neal Communities sold 65 homes in the month of May, an almost 50-percent increase from May 2012, with 45 sales. Year to date, the Lakewood Ranch-based, new home builder has increased sales by more than 60-percent with 239 at this time last year, compared to 382 in 2013.

“The continuing trend that we are seeing is the market’s pent up demand,” said David Hunihan, director of sales for Neal Communities. “Consumers who held off purchasing— perhaps due to timing, being conservative with funds, or even inability to purchase because of economic conditions— are now starting to free up. Couple that with low Inventories and it is just simple supply and demand,” he said.

Sales took place across sixteen of Neal’s communities, spanning from Manatee County to Lee County. After recent grand openings, Neal sold its first homes at two of its newest communities: Villa Palmeras in Estero and Verandah in Ft. Myers. Other notable neighborhoods were Central Park at Lakewood Ranch with 13 sales, Grand Palm in Venice with nine sales, and Forest Creek in Bradenton with six sales.

Also this month, the Lakewood Ranch-based, new homebuilder sold out of its Harborage community in Bradenton. Additionally, Neal is one-quarter sold out of its new condominiums after just one month of sales. Currently, Neal’s condos are only available at Miramar in Lakewood Ranch.

“The market is still incredibly strong, even though it’s the so-called off-season. People see prices going up and want to take advantage of that value plus great interest rates,” said Hunihan.
Traffic to Neal models is double what it was this time last year, with 1,683 visitors in May 2013 compared to 755 visitors in May 2012, with 7,933 year to date.

“We still see sales and traffic spikes throughout the year but we’re not really seasonal like we used to be,” said Leisa Weintraub, Neal Communities’ Vice President of Marketing and Creative Director. “March is always our biggest month for traffic but we also see big upticks in August –October,” she noted.

Neal Communities was named one of 2012's "America's Best Builders" by BUILDER Magazine. The company is ranked #1 locally by Metrostudy and by Hanley Wood Market Intelligence based on number of home sales and ranked #64 nationally among home builders by BUILDER Magazine. To date, Neal has built over 9,000 homes in Southwest Florida. As the area's largest and most established, locally-owned and operated private builder, Neal Communities is continually striving for excellence in every aspect of the home building and development business. John Neal Homes, Neal Signature Homes, Charlene Neal PureStyle, Waterscapes Pools & Spas, and Allegiant Title Professionals all contribute to the firm's continued, record-setting local success. The company's honors and accolades include 29 Parade of Homes 2013 awards, 49 Aurora Awards, 5 Best in American Living Awards, and hundreds of local and regional industry awards. For more information, please visit http://www.nealcommunities.com.

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Kelsey Wilson