Fashion Forward Boutique Announces Strong Launch

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Ninety days after the launch of their online store Fashion Forward Boutique (FFB) announced today that the online women’s retailer had much stronger numbers than initially projected.

Ninety days after the launch of their online store Fashion Forward Boutique (FFB) announced today that the online women’s retailer had much stronger numbers than initially projected.

Much to the delight of owner Smita Patel, the online boutique has received a welcome response from the very competitive world of online fashion and it’s often fickle consumers.

“I’m delighted we have been able to see these types of numbers only ninety days after we launched. We really would have been happy, and set our goals for a $1500.00 average gross revenue our first quarter, but we far exceeded this.”

When asked how the small boutique was able to achieve earlier than expected success Mrs. Patel noted, “We did our homework in our particular niche, hired a top-notch marketing firm that fit our needs and budget, then together we formulated and executed our game-plan.”

Would she care to elaborate on their “game-plan”? “Now you wouldn’t me to give away all of our secrets would you? I will say this tough; a smaller online retailer such as we are stands a much better chance at early success if they are out actively engaging with potential customers, maybe on levels the bigger brands don’t.

“There are just too many sites and platforms available to the “little guys” that in certain ways can level, if not tilt, the playing field in our direction. We have to use every advantage afforded to us if we are going to be able to compete in a larger markets be it fashion or any other market.”

The boutique owner added this, “With that being said we observed some smaller start-ups in many markets seemed stale and almost robotic in their campaigns and we’ve made a conscious effort to avoid doing these ourselves. When we’re out being social we make sure our contributions are genuine and sincere and this is a fatal mistake we saw being made time and time again during our research. How can a new brand, or even an established one, expect to see solid results when projecting this type of image?”

With such a strong run out of the gate for FFB does she see any immediate needs for improvement? “But of course there is. We’d need to expand our reach in certain demographics and while we have a healthy conversion rate we see there is definitely room for improvement.

“While we have seen early success we need to continually keep striving for improvement.”

On the heels of their successful Q1 what can be expected moving forward through Q2? “We have a couple of surprises in store for Q2 in regards to specials etc. plus we’ll be adding 2-4 new items per week in order to expand our product line but do so while keeping our “boutique” feel that our loyal customers have come to expect.”

Fashion Forward Boutique employee’s three part-time employees and hopes to open an offline boutique in the Spring of 2104 that will be located within the greater Philadelphia area.

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Dana Lorton

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