Can Students Get Cars Talking? DENSO to Tap into High School Students about “Talking Car” Technology

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How do you get high school students to talk about “Talking Car” technology? Let ‘em get their hands on it.

How do you get high school students to talk about “Talking Car” technology? Let ‘em get their hands on it. On June 6, DENSO International America, Inc. is having some of the smartest and innovative high school students out to its North American headquarters in Southfield, Mich., to experience and talk about “Talking Car” technology. Why? Because earlier this year, DENSO gave 17 high school teams the “Talking Car” prototype technology for an afterschool project – Mind you, this is the same technology the United States Department of Transportation and the University of Michigan Transportation Research Institute are testing in Ann Arbor, Mich. High school students from Southfield, Dearborn and Westland will participate in V2X connected vehicle ride and drives and an Idea Jam session during their visit to DENSO.

Students are an extension of DENSO’s R&D “Talking Car” technology team:

  •     DENSO partnered with a nonprofit education organization, called Square One Education Network (SQ1) to give 17 student teams a chance to see how the technology works, why it’s important and, more importantly, to see what the students could do with it.
  •     Students incorporated DENSO’s “Talking Car” devices in the one-person electric vehicles they designed for the SQ1 2013 Innovative Vehicle Design (IVD) competition.
  •     Over the past five months, DENSO has learned from the students who have participated in the program and found that they helped to uncovered challenges and have ideas DENSO hasn't even thought of yet.
  •     Now it’s time to Talk the Talk: While some of the students visit the DENSO campus, they will participate in an Idea Jam Session so the students can help answer questions about DENSO’s technology.

About the Technology

  •     DENSO has worked globally on “Talking Car” technology, otherwise known as connected vehicle or V2X technology since 2003.
  •     DENSO’s main focus has been on dedicated short-range communications (DSRC) devices – which is the technology that allows the cars to communicate or “talk” with other vehicles and traffic signals.
  •     DSRC uses a two-way, short-range wireless communication - much like WiFi technology is used to access the internet – to facilitate information exchange between vehicles about the car’s location, velocity, acceleration and path history. On-board computers then use this data to predict vehicle locations and assist in avoiding collisions.

About SQUARE ONE    
Igniting the creative potential of K-12 students in Michigan, Ohio, and Indiana through science, technology, engineering and math (STEM), the hands-on Square One Education Network serves the youth, educators and partners invested in the development of tomorrow’s workforce. This year, Square One will invest $350,000 toward school grants, professional development workshops for teachers, and Innovative Vehicle Design (IVD) Performance Challenge programs. Its work will reach 11,000 students and 250 teachers. Square One is based in Waterford, Mich. For more information, please visit, or check us out on Facebook.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 36 countries and regions (including Japan) and employs more than 130,000 people. Consolidated global sales for the fiscal year ending March 31, 2013, totaled US$38.1 billion. Last fiscal year, DENSO spent 9.4 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to, or visit our media website at

Currently, in North America, DENSO employs more than 14,000 people at 28 consolidated companies and affiliates. Of these, 26 are manufacturing facilities located in the U.S., Canada and Mexico. In the U.S. alone, DENSO employs more than 10,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, and Arkansas. DENSO’s North American consolidated sales totaled US$6.8 billion for the fiscal year ending March 31, 2013.

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Bridgette LaRose
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