Seed&Spark Cinema Launches Day-and-Date Release of ‘I Send You This Place’

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The Release Is in Conjunction with a Week Long Theatrical Run by IFP at reRun Theater in Brooklyn, NY

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"This is a thrilling moment in the life of Seed&Spark. Studios and mini-majors have proven beyond a shadow of a doubt that day-and-date release can contribute substantial value to a film's distribution income," says Emily Best

Seed&Spark, the world’s first crowd-funding and digital distribution platform made just for independent film, is proud to announce the day-and-date release of ‘I Send You This Place’ in the Seed&Spark Cinema. I Send You This Place went live today on Seed&Spark, in conjunction with a week-long theatrical run organized by Independent Film Project (IFP) to take place at reRun Theater in Brooklyn, NY. The release coincides with the launch of IOWA MIXTAPE in the Seed&Spark Cinema.

I Send You This Place is a visual exploration inside the mind of a young, wide-eyed woman as she searches for her brother in Iceland. As the nature of the small island rapidly uncovers new perspectives on mental health, the woman begins to find her brother amid the ranting wind, grandiose clouds, and bi-polarized sun. The film was an official selection of the 2012 Full Frame Documentary Film Festival and the 2012 Reykjavík International Film Festival in Iceland. It was featured on the Documentary Channel’s Doc Talk program and has been called “ exceptional work of art that beautifully manages to balance conventional and experimental storytelling and create something truly original.”

The film was written, directed, and produced by husband and wife team Andrea Sisson and Pete Ohs while living in Iceland together on a Fulbright Fellowship. Having made the entire movie with no outside help, the two see the project as a piece of themselves. "We love this movie and we love the time in our lives when we made this movie,” says Andrea Sisson. “It is our first film - a manifesto, and a calling card. We hope you hear it well, feel it well, and enjoy it."

Seed&Spark, IFP, and reRun have all been eagerly anticipating this day-and-date release. This is the first time Seed&Spark has participated in this type of release.

"This is a thrilling moment in the life of Seed&Spark. Studios and mini-majors have proven beyond a shadow of a doubt that day-and-date release can contribute substantial value to a film's distribution income,” says Emily Best, Founder and CEO of Seed&Spark. “We have always thought it was underutilized for independent films. A small theatrical release can generate big waves of social media and word-of-mouth marketing for a film far beyond the cities in which the film is theatrically distributed. Those waves are free marketing that would have to be paid for later if you were windowing - marketing money indie films rarely have. Day-and-date will help the audience of I Send You This Place be the film's most effective influencers: they can post on social media and know that their friends in Akron and San Francisco will also be able to see the film."

I Send You This Place premieres online in the Seed&Spark Cinema and at the reRun Theater in Brooklyn on today, June 7th. Follow this link to view the film in the Seed&Spark Cinema: . Tickets for the theatrical screenings can be found at:

About Seed&Spark

Seed&Spark is building a truly independent filmmaking community where filmmakers and audiences come together for crowd-funding, production, and streaming distribution. Every time an audience member supports the making of a moving picture project (funding, following, sharing) they earn “Sparks” which can be redeemed to watch movies on the streaming platform.

Supporting films lets you watch more films: It’s the new ecosystem for filmmakers & audiences, and…that’s it! For more information, go to and, or follow us on Twitter at @seedandspark.


A wide-eyed young woman searches Iceland’s otherworldly terrain for her schizophrenic brother. Part memoir, part travelogue, part philosophical rumination, I Send You This Place tells the story of a young woman whose wanderlust sparks an unexpected spiritual transformation. Andrea leaves her familiar life in Ohio and, accompanied by her new husband and filmmaking partner Pete, journeys to austere, exotic Iceland. There, Andrea encounters a landscape unlike anything she has ever experienced—a place where glaciers are more common than billboards, where inhabitants are known to speak to mountains, where summers bring twenty-four hours of daylight, and winters bring twenty-four hours of darkness. Overwhelmed by Iceland’s physical grandeur, Andrea begins to question her comfortable notions of sanity and creativity, perception and conformity. Andrea’s breakthroughs lead her to embrace her own eccentricities, namely, her ADD diagnosis which she comes to view as a gift, not a curse. Andrea is also reminded of her schizophrenic brother, Jacob, someone defiantly oblivious to man’s rules. His “delusional” thoughts and “erratic” behavior are not so different from Andrea’s untamed surroundings in which the wind rants, the clouds are grandiose and the seasons bi-polar. Led by Pete’s probing questions, Andrea arrives at fresh and startling insights. The island becomes a new model for studying mental health and understanding man’s place in the universe.


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Katja Schroeder
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