imagoo Raises $1.2 Million, Debuts New Real-Time Social Polling App for iPhone

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Users can challenge friends, vote on content, solicit feedback and compare items instantly on imagoo.

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We saw an opportunity to take the need to prove yourself among your peers and turned it into something much bigger.

Las Vegas-based tech startup imagoo has launched its social polling iPhone app and Web platform that lets consumers, brands and businesses issue challenges and comparisons and vote on content in real time. The company has raised $1.2 million from an angel investor to fuel the launch and development of its mobile platform.

imagoo, which was born out of a few friends’ hunger for friendly competition, moves beyond the typical social polling features and enables users to issue challenges, which pit users head-to-head against their friends or other users on the network. The result is a real-time poll pushed to the imagoo community in which anyone can vote to determine the winner, whether the debate is about sports teams, politics, food, fashion or dozens of other categories.

“It’s human nature for people to believe their opinions and possessions are best,” said Mickey Hernandez, imagoo’s founder and CEO. “imagoo lets users test that assumption instantly through the unbiased opinions of others. We saw an opportunity to take the need to prove yourself among your peers and turned it into something much bigger.”

In addition to challenges, key features of the app include:

  •     “This or This” – A comparison feature that lets users solicit opinions on two items through real-time polling. Users can ask for feedback or cast their vote on any two items, services, brands or products. For example, a user who is out shopping can ask the imagoo community what pair of shoes they prefer and receive feedback before they leave the store.
  •     Activity feed – Users can follow their friends and stay on top of new challenges and comparisons as they happen.
  •     Quick voting – imagoo makes it easy for users to cast their votes on hundreds or thousands of active challenges and comparisons.
  •     Social media integration – Whether a user issues a challenge or comparison poll, Facebook and Twitter integration make it easy for users to access the opinions of friends in their social networks.

Businesses also benefit from imagoo through access to real-time customer insight. Using imagoo, businesses can poll followers and other users on the network and receive instant feedback. The polls and challenges that businesses create serve as real-time A/B testing. Instead of investing in expensive consumer data tools, businesses can use imagoo to access opinions quickly, easily and informally.

Download imagoo for free from the iTunes App Store. For more information about imagoo, visit http://www.imagoo.com.

About imagoo
imagoo is a Las Vegas-based startup and social polling app for consumers, brands and businesses to solicit unbiased opinions, challenge competitors and contribute their two cents. Users can debate politics, challenge rival sports fans and get advice on purchasing decisions, all in real time. Tap into the imagoo community and receive instant feedback in the form of votes, likes and comments. For more information, visit http://www.imagoo.com or download imagoo in the iTunes App Store.

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Katie Welge
Walker Sands Communications
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