The most exciting result of the VINClicks integration on LemonFree.Com is that we have increased net revenue, while improving user metrics.
(PRWEB) June 10, 2013
The Automobile Search Engine, LemonFree.Com has recently selected VINClicks, a VIN Specific Advertising Platform, to develop an aggregate revenue source to supplement the traditional email and phone lead model. This integration has resulted in a 7.19% increase revenue per visitor while improving key user experience metrics.
The patents pending technology of the VINClicks Platform functions by capitalizing on each distinct, alphanumeric code attributed to any VIN Specific item. The ability for complete customization, targeting to the VIN level, and monetization in the form of cost per click are factors that differentiate VINClicks from traditional forms of targeted advertising.
The technology behind the VINClicks Platform promotes phenomenal opportunities for 3rd Party Automotive Marketplaces to monetize on vehicle listings, finance, insurance and other affiliate sectors of the Automotive Industry. All transactions are managed on a pay per click format, with the 3rd Party generating a revenue share of the click cost for each successful transaction. This alternative method of revenue generation is superior due to it’s ability to target advertising to a serialized (VIN specific) level, which is promoted to Car Buyers very deep in the sales funnel.
It is a well known fact that many Car Buyers utilize 3rd Party Automotive Marketplaces to search for their next vehicle and make purchase decisions. The capabilities of the VINClicks technology allows the Automotive Marketplace to target these prospective Car Buyers, to a previously uncharted degree, catered exactly to the vehicle they are interested in.
“The results have been very positive thus far with the integration.” said Lance Schafer, President of LemonFree.Com. “I believe that VINClicks has the ability to be an excellent revenue solution for all 3rd Party Automotive Marketplaces. The most exciting result of the VINClicks integration on LemonFree.Com is that we have increased net revenue, while improving user metrics. We expect this positive growth to continue as VINClicks brings on more advertisers”
The VINClicks Network is rapidly expanding as Marketplaces have come to realize a need to for aggregate revenue to complement the traditional lead model. VINClicks believes that the innovative nature of their platform is the future of targeted advertising, which will change the business model of 3rd Party Automotive Marketplaces, and the way advertising spend is allocated across many industries and verticals, for years to come.
Please contact sales(at)VINClicks(dot)com to schedule a demo or to inquire about integration and finer details.