Gartner’s Laura McLellan to Keynote at the Marketing&Tech Partnership Summit

Share Article

The Marketing&Tech Partnership Summit presents a rare opportunity to meet Gartner’s Research VP Laura McLellan as she reveals ways to deepen marketing/IT collaboration

Marketing&Tech Partnership Summit

Direct Marketing News has announced that Laura McLellan, research VP of Gartner will be featured as keynote presenter at the Marketing&Tech Partnership Summit, to be held on June 20 at Hyatt Place in San Jose. The Summit is dedicated to exploring ways in which marketers can collaborate with their technology colleagues—whether in IT, data, mobile, etc.—to enhance marketing performance.

McLellan, renowned for citing Gartner’s prediction that CMOs will outspend CIOs on technology by 2017, will go in-depth on the latest research and trends in the CMO-CIO arena, and will provide recommendations that executives can take to deepen the collaboration with their counterparts. She’ll also share her unique insight into how marketing’s role and responsibilities are changing rapidly, as well as what a comprehensive marketing technology landscape looks like.

McLellan shares a preview of her keynote in the Q&A “Technology Is Changing the Way We Market—and Spend” on

Additionally, the day will feature keynotes from Rick Medeiros, Lenovo’s executive director of B2C & B2B online user experience, who will discuss how marketing and IT partnered to launch successfully the company’s One Web initiative; Leslie Ament, SVP, research and principal analyst of Hypatia Research, who will reveal the results of its recent study on how analytics impacts marketing and drives double-digit ROI; and Kelly Smolinski, senior director of customer systems at Walgreen’s, who will share the details behind how Walgreens successfully launched its Balance Rewards loyalty program by enabling the strategy behind it with the right technologies. The Summit will also include several workshops and roundtables, covering a variety of topics ranging from data integration to marketing workflow.

“As new technologies and rising customer expectations compel marketing and IT to become increasingly intertwined, it is crucial for those teams to align their goals and create an ongoing partnership,” said Ginger Conlon, editor-in-chief of Direct Marketing News. “The Marketing&Tech Partnership Summit aims to help marketers and their technology colleagues to build a fruitful, symbiotic relationship that will improve marketing performance, and as a result, business results.”

The Marketing&Tech Partnership Summit is a must-attend event for any marketing leader looking to harness the power of technology to enhance their marketing results.

Sponsors/partners: Bizo, a business audience marketing provider; CMO Council, a global network of chief marketers.

For more information, contact Nicole Marshall at nicole(dot)marshall(at)dmnews(dot)com or visit

For sponsorship information, contact Greg Zalka: greg(dot)zalka(at)dmnews(dot)com or 646-638-6027.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ginger Conlon
Direct Marketing News
(646) 638-6184
Email >
Follow us on
Visit website