“Our brand aesthetic flourishes in a natural environment, so the open air setting will be a perfect fit for us.”
Philadelphia, PA (PRWEB) June 07, 2013
Specialty clothing brand, Free People, is set to open its 82nd boutique at University Park Village on June 7th, 2013. The brand will bring bohemian apparel to the outdoor lifestyle shopping center.
On opening day, the store will be celebrating with an in-store braid and hair chalk bar by Shampoo Salon from 1pm-4pm. Refreshments will be on hand from local bakery, McKinley’s, and customers will receive an FP nail polish kit as a gift with every purchase while supplies last.
The 2,100 sq. ft. store is designed around a ‘Blacksmith Cottage’ concept, making the shopper feel as if she’s stepped into a cozy, rustic getaway. Customers are greeted by a fresh white slatted wood storefront adorned with a cast Free People sign. Enter through the double doors, and make your way into the space where you’ll find the signature ‘Blacksmith Cottage’ backwrap installation, crafted with stacked wooden crates and brightly colored spools of yarn. A large area dedicated to intimates pieces showcases walls finished with a special glittering plaster treatment, while the fitting rooms feature walls are made from patchwork textiles and plaster.
The new location will carry an assortment of apparel, outerwear, and accessories throughout the year. Skirts of all shapes – maxi, mini, flowing, fitted – will have a strong presence in the store at opening. To complete the summer looks, embroidered and embellished tops with colorful geometric prints will fill the racks as well. Fort Worth will also carry the brand’s line of intimates, Intimately Free People. The assortment of romantic and delicate pieces includes soft bras, underwire styles, and lined bras, as well as a wide range of undies, slips, and loungewear.
“As an outdoor lifestyle center, University Park Village is a great fit for Free People,” Says Beth Wehagen, Free People Director of Stores. “Our brand aesthetic flourishes in a natural environment, so the open air setting will be a perfect fit for us.”
Each of the brand’s boutiques has a full team of styling experts to help shoppers get a complete Free People look, but inspiration can also be found with Free People’s online community, FP Me. This offers all Free People girls a way to share their style, create looks, curate collections, and connect with other FP fans. Shoppers in Fort Worth can now shop the website or new boutique and share their wears with a global fashion community through FP Me.
The store is located at 1540 S. University Dr., #106 University Park Village, Fort worth, TX 76107. Store hours will be Mon-Sat 10am-9pm and Sun 12pm-6pm. The store’s telephone number will be (817)885-7865. Fans should also “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings. (https://www.facebook.com/FreePeopleFtWorth?ref=stream)
About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The bohemian look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels, including the Free People US site and Free People UK site, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the U.S. and Canada.
About Glimcher Realty Trust
Glimcher Realty Trust, a real estate investment trust, is a recognized leader in the ownership, management, acquisition and development of retail properties, including mixed use, open-air and enclosed regional malls as well as outlet centers. Glimcher owns material interests in and manages 29 properties with total gross leasable area totaling approximately 21.6 million square feet.