Transaction Wireless Enhances Mobile Gifting in Time for Dads and Grads

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New Mobile Gift Cards Offer Bonus Features to Leverage Customer Relationships and Build Loyalty

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By adding rich features such as store location, direct links to social media, easy storage and redemption capabilities, merchants have a better way to connect and provide immediate access to their store and brand.

Transaction Wireless, a leading service provider in electronic, mobile, social, and traditional B2C and B2B gift cards, today announced the refresh of its mobile gift card view available now for top merchant brands to leverage in time for celebrating dads and grads. Developed to cater to the growth of smartphone users and the ever-changing mobile commerce needs, the updated mobile gift card view enhances merchant gift cards and the consumer experience to create additional brand loyalty. New features of the mobile gift card refresh include:

  •     Updated merchant gift card icon fitted for mobile phones
  •     Link to download and easily store the gift card into Apple’s Passbook application for iPhone users
  •     Geo-location feature to show nearby stores or restaurants to redeem gift card
  •     Direct links to merchant’s social pages—Facebook, Twitter and Google Plus—for customer engagement
  •     Store button linking to merchant’s mobile store, if available

Existing features of the mobile gift cards such as QR code/barcode displays along with an account number for different POS redemption and personalization features such as photo or voice recording are also included in the updated view.

“Transaction Wireless continually strives to evolve and pioneer new features, providing our clients with the most innovative solutions,” says Thomas Niedbalski, senior vice president of business and client development, Transaction Wireless. “By adding rich features such as store location, direct links to social media, easy storage and redemption capabilities, merchants have a better way to connect and provide immediate access to their store and brand. It truly goes above and beyond being a simple mobile gift card and continues the customer-merchant relationship through features that are also beneficial to the customer.”

Transaction Wireless merchants offering mobile and e-gift cards for summer holidays and milestones include Buffalo Wild Wings, Domino’s Pizza, Finish Line, Red Robin Inc., and other dad and grad-friendly brands. With the ability to purchase gift cards immediately and from mobile phones, tablets, and other devices, as well as print-on-demand alongside a greeting card as is the case of TwoSmiles by HP, customers have even more access to unique, personalized gifting for summer holidays such as Father’s Day and celebrating grads.

For more information and to learn how to implement the updated mobile gift card view into a current merchant program, please visit http://www.transactionwireless.com or contact sales(at)transactionwireless(dot)com.

About Transaction Wireless
Transaction Wireless (TW) is a leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, Darden Restaurants, Domino’s Pizza, Fandango, Groupon, Overstock.com, Red Robin, SpaFinder Wellness, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, and more.

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Christina Gregor
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