Gift Card Week Launches Web Site, Cutting Edge Digital Teaser to Honor Veterans and Active Duty Military

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Gift Card Impressions organizes leading national retail and restaurant sponsors to honor America’s heroes.

Gift Card Week is a simple, yet meaningful way for people to say ‘thank you’ to the military.

Gift Card Impressions is partnering with military support charity, Operation Gratitude, to create a tangible way to say “thank you” to America’s military. Gift Card Week provides consumers a way to show their appreciation to America’s Service Men and Women, past and present. In addition to the full value of the purchased gift cards benefiting the military recipients, Gift Card Impressions will also donate two percent of the total value of all gift cards sold from June 13 – July 11 to Operation Gratitude for its military support programs.

The process is simple. Visit and purchase a gift card for someone who has served in the military. Then, customize this moving Military Appreciation Video for free. Finally, send the “e-teaser thank you” and let the Service Member know a gift card is on the way. Those who may not have an immediate military connection can also purchase a gift card to be included in an Operation Gratitude care package or purchase gift cards for any recipient and still support the military knowing that Gift Card Impressions will be donating a percentage back to Operation Gratitude.

John Adams, formerly an active duty captain in the United States Marine Corps and currently the Director of Strategic Operations for Operation Gratitude, knows first-hand the difference even the smallest gesture can make.

“To feel that your service is recognized is extremely gratifying. Just to know that people appreciate what you do for love of country, makes your personal sacrifice worth it,” said Adams. “Americans want to show their gratitude, but often aren’t sure how. Gift Card Week is a simple, yet meaningful way for people to say ‘thank you’ to the military.”

Operation Gratitude founder, Carolyn Blashek, concurs, “In keeping with Operation Gratitude’s mission of providing hands-on opportunities to say ‘thank you’ to our nation’s heroes, we are thankful for Gift Card Week’s support. We have seen first-hand how notes, care packages and good wishes can truly help lift the spirits of our military members and their families.”

Those interested in participating can visit and purchase a gift card from leading retailers and restaurants for a friend, family member or neighbor who has served. Gift cards may also be purchased for any occasion or recipient with two percent of the value of every gift card sold going to Operation Gratitude.

Participating brands include:
Bass Pro Shops
Best Buy
Chili's Grill & Bar
Lands’ End
Regal Entertainment Group
SpaFinder® Wellness

“The purpose of Gift Card Week is to celebrate all that is great about our nation, especially the hard-fought gift of freedom,” said Gift Card Impressions CEO and President, Brett Glass. “Gift Card Week provides Americans a way to pay tribute to those brave men and women who put their lives on the line to protect and defend that freedom.”

Gift Card Week is sponsored by Gift Card Impressions, the Retail Gift Card Association, and Stored Value Solutions.

About Gift Card Impressions
Gift Card Impressions is a Kansas City based company focused on delivering strategic development, agency creative and packaging solutions to the gift card industry. Clients of Gift Card Impressions include most major retailers and most major gift card brands. The company provides leading product solutions for both physical and digital gift card delivery, and its solutions make the gift-giving occasion more memorable and personalized by using the latest technologies. The company has more than 69 patents pending or issued, and 56 trademarks issued or applied for. Gift Card Impressions is Bringing the “Gift” Back to Gift Cards™. For more information, please visit

About Operation Gratitude
Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment and hand-made items, plus personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm's way, to their Children left behind, and to Veterans, First Responders, Wounded Warriors and their Care Givers. Their mission is to lift morale, bring a smile to a service member's face and express to Military and their families the appreciation and support of the American people. Operation Gratitude receives the names of Soldiers, Sailors, Airmen and Marines from commanders in the field who see the positive impact of care packages on their troops' morale. Each package contains donated product valued at $100 and costs the organization $15 to assemble and ship. For safety and security, assembling of packages occurs at the Army National Guard armory in Van Nuys, California. Since its inception in 2003, Operation Gratitude has shipped more than 970,000 packages to American Military and their families. For more information, please visit

About The Retail Gift Card Association
The Retail Gift Card Association (RGCA) is a trade group whose mission is to promote the positive attributes of closed loop gift cards. The RGCA believes that educating consumers, retailers, media and legislative groups about the difference in prepaid products is paramount to ensuring a positive gifting experience. RGCA members abide by a code of principles, which support consumer-friendly policies around the purchase, and redemption, of closed loop gift cards. RGCA membership is open to retailers, restaurants and travel-and-entertainment merchants whose primary revenue is not derived from gift cards. For more information, visit us at

About Ceridian Stored Value Solutions (SVS)
With more than two decades of experience, SVS is a prepaid pioneer and innovator, executing successful programs for top brands around the world. As a global prepaid leader, SVS manages over 600 million card products and processes billions of transactions from over 45 countries and in 26 currencies. To learn more about how we help our clients increase their bottom line with the most effective gift card and prepaid solutions on the market, visit us at is not a sponsor of Gift Card Week or otherwise affiliated with Gift Card Week or Gift Card Impressions.

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K.C. Lull O'Rourke
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