as many as 31% of people post online when it comes to inadequate customer service
(PRWEB UK) 7 June 2013
According to the article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 7th June by Econsultancy, as many as 31% of people post online when it comes to inadequate customer service. The research, conducted by NewVoiceMedia also shows that women are almost twice as likely to make a complaint online as men. The survey of 2,034 also demonstrated that 7% of respondents even believe posting on Facebook is the the most effective way of resolve an issue.
Creating effective, bespoke social media campaigns for clients of all industries, including the retail sector, the specialists at Absolute Digital Media were particularly interested by the results of this study. A member of the social media department shares their thoughts on the importance of dealing with customer feedback via the social platforms.
“This research only serves to highlight the importance of not only having social media profiles, but remaining active within them. Posts within social networks have the ability to go viral extremely quickly, causing potentially serious damage. On the other hand, listening, responding and offering advice and alternatives when it comes to problems of this nature can turn an unhappy customer into a satisfied one and someone who could potentially return to your company. It also demonstrates to other followers the responsible approach you adopt to these issues.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in SEO, PPC, social media marketing and content marketing. Fusing market intelligence with creativity, delivering digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.