Marlin Mobile Paper Explains that Mobile Sites Are Not as Fast as Companies Think They Are

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A free white paper prepared by Marlin Mobile advises eCommerce companies to measure the performance of their mobile sites more accurately, testing on actual devices "in the wild." Slow mobile sites hurt revenues, hamper good service and damage brands.

While most large retailers, financial firms, and publishers have mobile sites and applications up and running, the tools many of them use to monitor performance cannot accurately assess how quickly their sites are delivered to their customers’ mobile devices.

To advise companies on the challenges of monitoring mobile performance, Marlin Mobile has prepared a paper entitled, “Your Mobile Site Might Not Be as Fast as You Think.” The paper is available at no charge from the company’s website. http://www.marlinmobile.com/company/resources/

Slow mobile sites hurt sales, hamper support, and damage brands. Customers expect a fast, responsive experience when accessing sites from tablets and smartphones. They are quick to abandon sites that take too long to load.

The mobile environment is far more complex than the desktop environment. The Marlin Mobile paper outlines the particular difficulties of monitoring performance of mobile sites, which are delivered via dozens of carriers to hundreds of devices, running a variety of operating system versions.

To accurately identify slow mobile sites and fix them, companies need to gather performance information on actual devices “in the wild” - not devices in a lab.

About Marlin Mobile

Marlin Mobile (http://www.marlinmobile.com) provides performance monitoring solutions built specifically for mobile. It assists online retailers, financial institutions, mobile advertisers, and infrastructure providers understand how their customers experience mobile websites and applications on real devices “in the wild.”

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Peter Cohen

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