NewVo Beauty, Pureology Retailer, Comments on the Ways to Diminish Sun Damaged Hair

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In response to an article revealing how the sun’s rays can affect your hair, Pureology retailer, NewVo Beauty, suggests products that offer protection.

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On June 8, NewVo Beauty responds to an article published by Medical Daily with tips to help strengthen and protect hair by using Pureology or Keratin Complex hair care products.

According to an article by Medical Daily, the sun does not actually sunburn hair like it does skin. However, as a result of exposure to the sun, hair can become dry, weak, and even cause color fading. These damages are caused by the heat and ultraviolet rays breaking down proteins in the hair.

The article suggests three ways to shield your hair from sun damage by using enhanced UV protection products:

  • Quick & Easy UV - There are products available that can help you guard your hair from UV rays quickly. Hair sprays or protections sprays containing SPF offer shielding. However, keep in mind that sprays do not get absorbed by hair, so it is not a permanent solution. NewVo Beauty Representative Sara Greenstone recommends the use of a thermal protection spray to keep it healthy in the summer months. “Try to stay away from heated styling tools in the summer, you don’t need the added heat,” she says. “But if you do, use a thermal protection spray which will block heat damage from the tool and in the sun.” The article also suggests using a leave-in-conditioner. By giving your hair added moisture, you can help prevent hair from drying out or frizzing up.
  • Short Term UV - The article suggests using shampoos and conditioners that promote UV protection to achieve short-term sun shielding. These products help eliminate sun damage, but bear in mind that once washed, hair is still susceptible to sun damage. “Use a hair care line like Pureology,” Greenstone says. “Their shampoos and conditioners offer UV filters and also give you added hydration to combat summer elements like humidity.”
  • Long Term UV - When exposed to long term UV rays, it’s best to use products that replenish hairs color and longevity. In this case, a deep conditioner would work best. For extra damaged hair, protein based products will add on extra shine and help keep hair strong. “Try using Keratin Complex. It adds proteins to hair and helps you regain stronger healthier hair,” Greenstone says.

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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