Music Choice’s SWRV TV Kicks off Summer Campaign Entitled Sacrificial Summer

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Watch and win for a chance to see One Direction perform in LA.

Starting this weekend, Music Choice’s SWRV TV is heating things up with a summer campaign called “SWRV Sacrificial Summer.” The campaign highlights the hottest music videos for summer soundtracks every weekend this June as well as special Fourth of July and August music festival happenings.

To help kick off summer, SWRV is giving fans a block of summer-themed music videos every Saturday and Sunday in June from 9am - 12:30pm ET. Popular interactive shows included in the block include Level 10, The Cut, Freq, and FaceOff. Check it out here:

Anyone who watches the summer weekend blocks will also get an exclusive chance to win a VIP trip for two to see One Direction perform live in Los Angeles. Fans should tune-in between 9am - 12:30pm every weekend in June to catch the special keyword for that particular weekend, and text in the code during the 60 seconds allotted. The keyword will appear at a different time every weekend, so be sure to watch for the code every weekend for an additional chance to win. Official rules can be found at

SWRV is currently available throughout the US via several providers including RCN, Cox Communications, Verizon FiOS, and AT& T U-verse®. From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at SWRV features mainstream pop and hit-driven music videos. For more information on SWRV, log on to or to become part of the SWRV community, join us on Twitter: @SWRV | Facebook: | Tumblr:

SWRV…Don't just watch.

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Josefa Paganuzzi
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