Lexington, Massachusetts (PRWEB) June 07, 2013
Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will present at the Advertising Research Foundation’s Audience Measurement 8.0 Conference on June 10-11 in New York. Dr. Forbes will share his latest research and findings that address the growing challenges of media measurement.
What: CEO Dr. David Forbes will present “Beyond Traditional Concept Testing: Integrating Rational Purchase Intent and Emotional Purchase Drive.” Forbes will highlight the MPI™ (Motivated Purchase Interest) Model using his patented applied neuroscience technology, MindSight®, and its latest application to help a Fortune 500 beauty company evaluate its products globally.
When: June 10, 2:05 – 2:35 pm ET
“Going Beyond Currency – A New Approach to Advertising Testing” Session
Where: The New York Marriott Marquis, Manhattan Ballroom, 8th Floor
Why: Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies and academics. Hear first-time-ever-shared research and gain insights on social media, mobile, cross-platform, research quality and much more. For more information and to register for this event, visit http://www.thearf.org/am-8.
About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting.com.
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