Los Angeles, CA (PRWEB) June 11, 2013
Fatburger (http://www.fatburger.com), the West Coast’s iconic hamburger stand, has officially opened its first Manhattan location in the vibrant neighborhood of Murray Hill. The franchisee of the newest location is The Riese Organization, a highly esteemed restaurant management company in New York City with over 70 years of experience in opening and managing operations for chains such as T.G.I. Friday’s and Pizza Hut. Throughout the next few years, they will be a driving force in Fatburger’s growth, launching an additional nine units throughout the New York metropolitan area.
Renowned for its 60 year history of making the juiciest burgers, Fatburger is sure to quickly become a New York City fan favorite. The burger chain separates itself from the East Coast burger scene by grilling each burger to order and adding its signature combination of toppings, which are strategically layered for the ultimate bite. Topping selections include grilled mushrooms, guacamole, egg, chili and more. The franchise also caters to the biggest of appetites with the XXXL burger, touting 24 ounces of 100 percent pure, lean beef, lettuce, onions, tomatoes and pickles. Additionally, the fast-casual burger restaurant serves veggie and turkeyburgers, hand-battered onion rings, hand-scooped milkshakes, tasty chili and both fat and skinny fries.
“Opening our first Manhattan location is a significant milestone for our brand and marks a new chapter in Fatburger growth on the East Coast,” said CEO of Fatburger, Andy Wiederhorn. “We know this location will be a great success and look forward to becoming a burger fixture throughout the Empire State. Our roots may be in Hollywood, but our depth of flavors and expansive menu resonates from coast to coast.”
“We welcome the addition of Fatburger to our portfolio of other highly recognized brands,” said Chairman and CEO of The Riese Organization, Dennis Riese. “We anticipate a bright future for this partnership and expect an enthusiastic response to Fatburger’s presence in New York City.”
The new Fatburger will be located at 509 3rd Avenue, New York, NY 10016. The store will be open from 7:00 a.m. to 1:00 a.m., seven days a week. For more information or to find a Fatburger near you, please visit http://www.fatburger.com.
An All-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers made fresh with 100% pure lean beef specifically created for each customer. With a legacy more than 60 years old, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
About The Riese Organization
For over 70 years, The Riese Organization has been dedicated to serving the people of New York City, positioning itself as a pioneer in both the real estate and food service industries. In the course of this timeframe, The Riese Organization has achieved a dominant position in both of these industries. The Riese Organization currently owns high trafficked properties in New York City on 5th Avenue in Rockefeller Center, Downtown in the Wall Street area, across from Union Square Park, in Midtown and Uptown on the East side, in the Times Square area and the Madison Square Garden/Penn Station area. In addition, The Riese Organization has the exclusive rights to T.G.I. Friday’s in Manhattan.