The C.L.A.Y. Foundation Hosts DC Area’s Leg of World’s Largest Swimming Lesson™: DC Areas’ FIRST WLSL™ Set to Break New World Record on June 18, 2013

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Largest Simultaneous Swim Lesson sends the message swimming lessons save lives to millions around the globe.

C.L.A.Y. Foundation educates parents on drowning prevention.

Tragically, drowning remains the leading cause of unintended, injury related death for children ages 1-5, and the second leading cause of accidental death for children under 14.

On Tuesday, June 18th, 2013, at 11:00 am Eastern, tens of thousands of kids and adults around the world will unite for the fourth year in a row to set a new Guinness World Record in order to educate people on the importance of learning to swim. Potomac, Maryland based C.L.A.Y. Foundation will host the DC areas’ FIRST World’s Largest Swimming Lesson (WLSL) and Water Safety Fair at Bethesda Country Club, 7601 Bradley Blvd, Bethesda, MD. The global record attempt for The World’s Largest Swimming Lesson™ (WLSL), will take place at 11am ET (3 pm GMT, 8 am PT).

Team WLSL holds the current Guinness World Record for the largest simultaneous swimming lesson, which stands at 24,873 participants representing 15 different countries across five continents! The 2012 WLSL event generated more than 29 million media impressions, spreading the event’s important message to hundreds of thousands of families.

Tragically, drowning remains the leading cause of unintended, injury related death for children ages 1-5, and the second leading cause of accidental death for children under 14. Research shows participation in formal swimming lessons can reduce the risk of drowning by 88% among children aged 1 to 4, yet many kids do not receive formal swimming or water safety training.

Bethesda Country Club will be serving as an official Host Location Facility for the WLSL 2013 event. In addition to the swim lesson, there will be a water safety fair with vendors including; The W.E.A.R. Project, Abbey’s Hope, Pool Safely, and Safer3. There will also be a mechanical surf machine, generously donated by Ultimate Amusements, character appearances and a DJ to rock the day away! The event planning partner is one of Washington’s premier event planning agencies, SoCo Events.

ABOUT THE C.L.A.Y. FOUNDATION
The C.L.A.Y. Foundation is a non-profit organization that advocates for swim instruction, CPR training, AED availability and a year-round warm water swim facility. C.L.A.Y. provides scholarships to underprivileged children 6 months 4 years to learn to FloatFirst™, hosts free one-hour CPR training events and supports AED accessibility legislation. We empower people to save lives through prevention then emergency first response. FloatFirst™is the Foundations preferred method of learning life-saving water skills, teaching young children to simply float. Swim strokes can come later. For more information please visit our website at http://www.theclayfoundation.org and on Facebook at https://www.facebook.com/theclayfoundation

About The World’s Largest Swimming Lesson™
The World’s Largest Swimming Lesson™ was created as a platform to help aquatic facilities and the many different regional, national and international water safety organizations work together to communicate the fundamental importance of teaching children to swim. Visit http://www.wlsl.org to learn more.

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Bonnie Lieb
The Sage Agency
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