“The Canadian market is in need of a pet nutritional supplement leader, which we believe is NoviPet,” said Steve Shlichtman of Burgham, Canada's premier distributor of pet supplies and accessories.
Fallbrook, CA (PRWEB) June 10, 2013
The latest innovation in pet nutritional supplements is coming to Canada.
NoviPet, a leading global provider of premium nutritional supplements for pets, has signed an exclusive agreement with Burgham Sales Ltd. to begin distribution of five of its pet nutritional supplements in Canada. Each product package has been designed for the bilingual Canadian market, featuring packaging in both French and English.
“The Canadian market is in need of a pet nutritional supplement leader, which we believe is NoviPet,” said Steven Schlichtmann of Burgham, Canada's premier distributor of pet supplies and accessories. “We’re excited that we have the opportunity to exclusively distribute NoviPet supplements in Canada and look forward to a rewarding relationship.”
Guy Setton, NoviPet’s head of international business development, agreed.
“We’ve been looking at entering the Canadian market for some time now, realizing that pet parents need high-quality supplements to fill in the nutritional gaps left by standard pet foods,” he said. “We saw an exclusive partnership with Burgham as the perfect way to ensure our products reach all stores shelves across Canada.”
Burgham currently is distributing the following NoviPet supplements:
- Canine Joint Support – Provides an excellent source of glucosamine and other essential compounds to support joint function and comfort.
- Canine Omega 3 & 6 – Designed to ensure healthy skin and beautiful coat while supporting the immune system and reducing inflammatory processes.
- Canine Multi Vitamin – Provides dogs with the vitamins and minerals they need, reducing the risk of vitamin or mineral deficiency and help maintaining dogs’ vitality, a healthy coat and immune system.
- Feline Omega 3 – Ensures healthy skin and beautiful coat while supporting the immune system and reducing inflammatory processes.
- Feline Multi Vitamin – Improves vitality, coat appearance and health, and overall immune system health by providing essential vitamins and minerals.
All five products are sold in packages of individually sealed supplements that are highly palatable and created with a patent-pending "soft-chew" delivery system. Individual packaging maintains freshness and dosage efficacy until a pet parent is ready to serve the chew to their pet, Setton said. In addition, NoviPet’s supplements have met the requirements of the Interim Notification Program (INP) and are considered Low Risk Veterinary Health Products.
For maximum health benefits, NoviPet recommends cats receive one-to-two chews per day, and dogs between one half and three chews per day depending on the product and the pet’s weight. It’s also safe to give pets more than one of the supplement products throughout the day.
David Rosenblatt, DVM, said he believes nutritional supplements play an important role in a pet’s diet, especially because dosage amounts can be easily controlled, administered and monitored for ingestion.
"As a veterinarian, my philosophy includes two central principles: One, prevention is better than treatment, and two, intervene as little as possible," said Dr. Rosenblatt, who is a veterinary consultant with Sher Consulting & Training Ltd. "Most supplements are capable of preventing many medical conditions in pets, and use of supplements as an alternative to drugs means a milder degree of intervention."
For more information about NoviPet and its products, including answers to frequently asked questions, please visit http://www.NoviPet.ca.
NoviPet is a leading global provider of premium nutritional supplements that have been specially designed to help pets lead happy, healthy lives. The company’s products ensure pets receive the necessary vitamins, minerals and other natural compounds needed for longevity. NoviPet is committed to adhering to the highest quality standards in the industry and complies with the quality standards and requirements set by the National Animal Supplement Council (NASC). NoviPet is a division of BioPet Ltd., part of Maabarot Products Ltd., which specializes in the development, manufacturing and marketing of nutritional products for people and animals since 1963. For more information, please visit http://www.NoviPet.ca.