Columbus Ohio (PRWEB) June 10, 2013
Evans Adhesive Corporation, one of America’s leading manufacturers of industrial adhesives, today announced a significant investment in its website, customer relationship management system and marketing outreach technology. To help design, implement and support these new developments, Evans has partnered with The Pursuit Group (TPG), an Ohio-based professional services firm specializing in marketing automation tools, content development, and sales funnel management.
The first step of the project is an upgrade of the Evans website (http://www.evansadhesive.com) to include richer product information and improved capabilities for capturing visitor behavior as well as lead-profile information. “Like many manufacturing businesses, the adhesive space is hotly contested so we must continuously upgrade marketing and sales practices to advance our competitive position,” said Rusty Thompson, Evans’ President and CEO. “In particular, we needed to improve our visibility with customers along with all phases of the sales cycle so we can manage the acquisition and retention of customers more effectively. Fortunately, we found a highly experienced and capable partner locally—The Pursuit Group—to help us do just that,” Thompson concluded.
In addition to the website improvement, TPG is assisting Evans with its outreach programs to improve lead generation, prospect nurturing and sales cycle times. As part of this process TPG’s technical team has implemented Pardot, a popular marketing automation software tool, and integrated it with salesforce.com, the leading customer relationship management system. This new marketing intelligence infrastructure provides sales representatives with an end-to -end view of all prospect website interactions and ensures that sales efforts are focused on those prospects most ready to buy.
About Evans Adhesive
Evans Adhesive Corporation was founded in 1900 and incorporated in 1902 as The Commercial Paste Company. It has been in the Evans family since 1920 and is one of America’s leading manufacturers of industrial adhesives. With headquarters centrally located in Columbus, Ohio, and additional manufacturing facilities in Rancho Cucamonga, California, the company is able to provide service on a national basis. Evans has a well-established reputation in the industry, with an emphasis on customer satisfaction, product quality and timely delivery. Its array of capabilities is broad and includes pressure-sensitive hot melts, polyamides, APAO, EVA packaging hot melts, various water-based adhesives, palletizing adhesives, and adhesives for the Graphic Arts and Outdoor Advertising Industries. Evans is a member of Adhesive and Sealant Council (ASC), the leading industry member group that includes manufacturers of adhesives and sealants, as well as industry suppliers, ranging from privately held companies to multi-national corporations. Rusty Thompson, Evans’ President and CEO, serves as ASC’s Board Chairman.