Charitable T-shirt Company, PIF Apparel, Uses Customer Support to Raise Money and Awareness for Environmental Conservation

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Pay It Forward partners with EcoHealth Alliance to help prevent the outbreak of emerging diseases.

Charitable tshirts that raise money for charity

Wear Clothes that Change the World

Acting as a fundraising support system allows our non-profits partners to focus more time on their mission and less time worrying about where funding is coming from.

PIF Apparel is using its line of charitable t-shirts to help raise money and awareness for EcoHealth Alliance, a nonprofit organization dedicated to protecting wildlife and safeguarding human health from the emergence of disease. 25% of every sale through the online retailer donated to one of several non-profit organizations that PIF Apparel has partnered with to help impact positive change. EcoHealth Alliance was selected as a beneficiary partly because of their excellent track record of financial stewardship.

On the surface, Pay It Forward’s business model is similar to many other socially minded firms that have been showing up over the past few years. However, once customers begin to scratch the surface they find a company that is committed to education, supporting the non-profits it represents, and doing something that no other socially minded firms are doing: giving the customer the choice of who to support. At any one point in time customers have the opportunity to support more than twelve different charities, all with varying causes and missions.

“Our goal was to develop a model that uses fashion to get the attention of our customers; once they become interested in what we have to sell we try to shift their attention to the non-profits that we partner with. Ultimately our purpose is to help raise money and awareness for the causes that we represent. Acting as a fundraising support system allows our non-profits partners to focus more time on their mission and less time worrying about where funding is coming from.”, says PIF founder Matthew Moses.

The company also has a unique way to ensure that they money being raised is being used responsibly once it is donated. PIF only partners with charities that have an exceptional financial rating with Charity Navigator, the nation’s largest non-profit evaluator. In other words, charities featured through PIF apparel have been screened to make sure that the highest percentage of donations are being used to support the cause being promoted. Because of this, PIF customers can feel more comfortable knowing that their money is being put to good use for the cause, rather than a marketing campaign or expensive event.

Pay it Forward’s shirts are printed in the U.S. and each design idea has been created by a member of the PIF team to help represent the company’s philosophy of paying it forward, acts of kindness, and positivity. Like many online retailers, PIF relies on its small community to spread the word about the brand which is still relatively small but has gotten exceptional reviews by existing customers.

It is clear that owning a PIF product goes much deeper than the typical t-shirt purchase; customers are actually using their purchase to make a real difference. What makes this story even sweeter is the fact that you can purchase PIF shirts for the same price as most tees found at the mall. The quality is great, the designs are great, and the customers are making a difference.

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Matthew Moses
PIF Apparel
419-794-0538 118
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