Advice for Winning with Online Video Marketing for Local Businesses

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Local marketing specialists at My Local Leads provide tips on how to successfully market a local business with online video.

Local search optimization has a lot of interesting facets which can be both exciting and perplexing for local business owners. Online video marketing has become extremely popular in recent years, because it allows for a new level of interaction and multimedia. Furthermore, this technology was difficult in previous years due to the bandwidth limitations imposed on many consumers. Those bandwidth limitations have been lifted and integrating videos to an online local marketing strategy is paramount to achieving top rankings in search engines today. My Local Leads works with a variety of local businesses across the United States providing a whole host of services including affordable mobile website development, search engine optimization, Wordpress website customization and design, and more. As experience internet marketing professionals, My Local Leads understands what it takes to succeed online and offline. Providing helpful advice such as how to maximize returns with effective online video marketing is just one of the many benefits afforded to My Local Leads clients.

Always Put the Video on YouTube

Many small business owners have spent a lot of time and money on developing their websites. Those websites may be very robust websites with a good host that easily allows them to host their own videos. However, the benefit of posting a video to YouTube is multifold. For one thing, this helps the video attain better results in search engines such as Google, simply because of the nature and size of YouTube. Posting the video to YouTube also provides for an extra incoming link from a reputable source to the core site. This also makes it easy to turn social comments and interaction on the video off and on and it becomes just a little bit easier when integrating it into other social media and online marketing strategies for local businesses.

Set the Video Location

Always be sure that the video location is set where the company does local business. This will help to boost the search results for geo-specific locations. That helps both with social media marketing and with overall SEO rankings. The location should also be mention in the video description and meta information.

Use Videos Wherever and Whenever Possible

Whether putting out a press release, updating a blog, or launching a new landing page, videos can be extremely helpful in helping increase the quality of the page. If properly cited and titled, that video will rank faster and better than text or image or even text and image together.

As with all other forms of local search marketing, being sure to properly produce a video for content and quality is important. So is titling and describing the video. The way these few words are chosen can make all the difference in how and how well a video is found through the search engines. For more advice on how to make online videos work for local business marketing, contact today.

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Chris Moreno

Cameron Corniuk
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