Good Olfactory Inc. Launches "nerd" -- The Fragrance for Regular People

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Beauty is in the nose of the beholder.

Our message is more inclusive and self-affirming than what you typically see in fragrance advertising.

Canadian start-up, Good Olfactory Inc., this week launched “nerd,” a new line of fragrances to counteract the distorted messaging common in the beauty industry.

The fragrances -- nerd xx for females, and nerd xy for males – are available exclusively at http://www.eaudenerd.com. All prices are multiples of the number pi, 3.14.

“You don’t need a pocket protector or advanced degree to smell good,” says Good Olfactory spokesperson, Erin Posner. “Our message is more inclusive and self-affirming than what you typically see in fragrance advertising.” The company’s videos exploring the topic of nerds can be viewed at: youtube.com/watch?v=mIqP-12gYkQ.

“Society often views or portrays nerds as outsiders, excluded from the superficial realms of beauty and coolness, but this is all fantasy and fallacy,” continues Ms. Posner. “In that shallow light, our fragrances are les eaux pour les autres, but in reality, there is broad appeal, because everyone has some other-ness in them. Everyone is a nerd.”

Some seven percent of profits, Ms. Posner adds, will be donated to charities and causes that combat bullying.

“It’s an element of our business that we consider to be of major importance,” she said.

For more information, please visit http://www.eaudenerd.com or email eaudenerd at gmail dot com.

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