Building a Successful Website for Local Business

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Maine marketing firm, My Local Leads, provides advice for local businesses for a website that converts

Local businesses have been struggling to find the true value of a website for their local, often service oriented, businesses for years. Some businesses have found how useful these sites can be for bring in new leads and provided value added services for customers. It is necessary to properly design and develop the website so that it provides maximum value. Beyond that, people have to be able to find the site. Local search and website development go hand in hand. As a result, My Local Leads often works with local marketing clients on building a redesigning affordable websites including Wordpress websites. For local business owners who are considering increasing their online footprint, these tips can be quite helpful.

Keep the Contact Information Visible and Conspicuous

Studies have been done that show that less than half of local business websites have an easy to find contact phone number and address. These things should be readily visible on the website as many users will be looking for information on a website for local services, but want to speak directly with someone. If the website does not have the information right up and in front, the user may quite easily leave that site for a different website that does have it. Keeping the contact information up in the header and to the right is one of the best methods to make sure that people will contact the business rather than passing it up for a competitor.

Make the Website Easy to Use and Attractive

Have a website that both looks good and is easy to use. If people have a website for their local business that people find difficult to navigate or flat out ugly, it turns users—and thus potential and even existing customers—into customers of the competitor. Any website should employ the talents of both a competent developer and experienced graphic designer. Keeping those two items in the forefront during the decision making process when it comes to a business website.

Keep the Content Fresh

As both a best practice for search engine optimization and for keeping customers coming back and drawing in new customers, it is important to regularly update a business website with fresh content. There are a variety of ways of doing this without breaking the bank or eating up a lot of time. Web marketing teams can help by providing new content or even training business owners how to develop their own unique content that customers and potential customers will remember the site for when it comes time to need the services provided by the company.

There are numerous other steps that going into making a winning website for a local business. My Local Leads provides consulting services to help business owners find out how best to spend time and money when developing a new online facet of the business and maintaining positive online reputation management.

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Chris Moreno

Cameron Corniuk
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