What to Look for in a Local Search Marketing Firm

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My Local Leads provides advice on selecting the right marketing team for local businesses.

Small and medium business owners often rely on bringing on talented individuals or a team to assist with their local search marketing efforts. This can be especially beneficial for the local business, allowing owners to benefit from the skill and effort of different specialists in various fields without having to keep anyone on full time. The problem, of course, comes down to making the right choice when it comes to who should be given the job. There are all sorts of anecdotal experiences out there of business owners hiring internet marketing firms, investing large sums of cash, yet ending up no better off than they were in the beginning. My Local Leads is a marketing firm specializing in local search engine optimization and online lead generation for small and medium businesses. As part of their consulting services, discussion regularly turns to what to look for when hiring a marketing team.

Look for a Team Rather than an Individual

There are some very talented individuals offering services on the market these days. When it comes to search engine optimization, however, there is simply too much for any one person to have the full array of skills that are needed to run a successful campaign. Business owners should be looking to bring on a team for their local marketing needs rather than one or two people. There are several benefits to this. First, the team can call upon a more diverse set of experiences and talents. The team has often been established for a long period of time and this proves that it works well together, so they will be more likely to work better with the company needing marketing, because they already work as a team which is where compromises must be made and items must be described and explained across different levels of experience and understanding.

Hire a Team or Develop a Partnership

Some social media marketing and internet marketing experts are there for specific tasks. They have very specific goals and they get paid for achieving those goals, or even simply working toward those goals. Business owners who take the time to find a local internet marketing firm that will operate more as a partnership than as a hired gun will find a much richer return on investment. Those long term partnerships that can be developed with the marketing team makes these firms more likely to help with a variety of tasks and plan for things further down the line rather than only looking at short term solutions.

Never Sacrifice Quality Based on Price

The old adage of getting what you pay for holds true in marketing. Hiring a team overseas or even in the States that offers the lowest prices quite possibly provides the lowest quality of services. This is not always the case, but never buy on pricing alone. Some organizations are starting up a new line, have found ways to streamline processes, and can otherwise offer lower prices for better quality. However, if the price seems too low based on competitors, more investigation is required. In local search marketing, it is quite possible that things being done quickly or poorly are going to cost a lot more to have repaired than starting off with the right marketing firm from the beginning.

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Chris Moreno

Cameron Corniuk
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