Atlanta Business Radio Features Dave Ford with Sharethrough

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BusinessRadioX®'s Atlanta Business Radio welcomed to the studio Dave Ford with Sharethrough to discuss native advertising and the upcoming Native Advertising Summit in Atlanta.

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There's a lot of chatter and a lot of different opinions on what native advertising is...

On June 6, 2013, co-hosts Lee Kantor and Stone Payton of BusinessRadioX®'s Atlanta Business Radio sat down with Dave Ford from Sharethrough to discuss native advertising and the upcoming Native Advertising Summit being held in Atlanta.

After starting his career in traditional media, Dave Ford has spent the last six years working in the emerging media space in sales, marketing, and business development functions. He opened up the New York City office for Sharethrough and works in a sales function serving the New York, Atlanta, and Washington D.C. markets. Sharethrough has built a native advertising platform from the ground up to address thoughtfully integrated brand content on sites people love to go to, rather than the traditional banner ads. The Sharethrough team is made up of a group of professionals with deep experience across advertising, technology, media and creative industries. Founded in the heart of Silicon Valley at Stanford University, Sharethrough now spans the country.

Explained Ford, "Native ads are visually integrated, non-interruptive and content-driven ad experiences." Native ads deliver brand lift that is measurably better than traditional ad formats such as pre-roll and display. They drive higher rates of sharing and they respect and enhance the user experience of the site on which they appear.

To address the increasing movement towards native advertising, Sharethough is sponsoring The Native Advertising Summit - Atlanta. According to Ford, "There's a lot of chatter and a lot of different opinions on what native advertising is, so this Summit opens up that conversation."

The Native Advertising Summit - Atlanta will bring together publishers, platforms, brands, and agencies to discuss how to create extraordinary content and the methods to distribute that content in a digital world where banners and pre-roll ads are no longer the only options.

Happening June 27th at the W Hotel Midtown, The Native Advertising Summit-Atlanta will take on some of the biggest issues facing this emerging market and bring together leaders across media, technology and advertising to discuss their experiences and perspectives. The aim will be to share knowledge and information about this market and move the industry closer to understanding workable and scalable solutions for the creation and execution of native ad campaigns.

To learn more about Dave Ford, Sharethrough and The Native Advertising Summit, tune in to this episode at Atlanta Business Radio.

About Lee Kantor:
Lee Kantor has been involved in Internet radio, podcasting and blogging since he started the Dr. Fitness and the Fat Guy show in 2005. Since then, Lee has interviewed well over 1000 entrepreneurs, business owners, authors and celebrities on a variety of shows and at live events. In addition to his hosting duties, Lee is a Managing Partner at BusinessRadioX® and is committed to helping entrepreneurs and business owners in Atlanta learn how to use radio to dramatically grow their businesses.

About Stone Payton:
For over 24 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively. He is a Managing Partner at BusinessRadioX® and the author of SPEED®: Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his entire career to helping others produce better results in less time.

About Atlanta Business Radio:
Each week, from the BusinessRadioX® studio in Sandy Springs, Lee Kantor and Stone Payton interview Atlanta, Georgia's top businessmen and businesswomen to learn what makes them the best at what they do.

About BusinessRadioX®:
BusinessRadioX® provides a turnkey solution for business owners who want to leverage the power of internet radio to meet their best prospects, establish credibility for their organization and heighten the placement of their brand in search engines rankings. With a professional venue and a proven formula, BusinessRadioX® helps hosts podcast their shows and create a regular stream of dynamic content to share with their prospects and feed the search engines every week. Programs are recorded and streamed live to the internet from our studios in the greater Atlanta area. For more information or to hear a live show, visit:

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