David Lloyd Leisure Enhances ‘DLicious’ Healthy Food Concept; New Improved Menu Plus Children’s Deli To Be Launched

David Lloyd Leisure is enhancing its DLicious food and beverage concept by launching a new, improved menu for its health-conscious members and extending its deli range to include a bespoke children’s offering.

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(PRWEB UK) 11 June 2013

David Lloyd Leisure is enhancing its DLicious food and beverage concept by launching a new, improved menu for its health-conscious members and extending its deli range to include a bespoke children’s offering.

Supporting members with busy lifestyles, the new DLicious: Fast Fitness Food menu, integrates David Lloyd Leisure’s approach to eating with its expertise in helping people achieve their health and fitness goals through sport and exercise.

It features more fresh, nutritious and tasty dishes using quality ingredients than ever before, plus a newly launched delicatessen range for junior members. The children’s menu, specially developed to complement the adult menu with delicious, wholesome dishes, now offers even greater variety and choice.

Developed by a dedicated team of chefs, nutritionists and health and fitness experts at Europe’s premier sports, health and leisure group, DLicious aims to help members meet their core nutritional and lifestyle needs.

Inspired by 40:30:30 healthy and balanced and Paleolithic food philosophies, the DLicious approach aims to help members feel energised throughout the day, enabling them to reap the rewards that eating a healthy and balanced diet brings to physical performance and well-being.

The enhanced menu, which launches this month, has been devised as a result of further feedback from members suggesting that they want greater choice and good value for money.

DLicious was launched in September 2012 after members suggested they wanted to enjoy healthier dishes at their clubs in a fast casual dining environment. From social dining to food on the go with take-away options for busy professionals,

DLicious taps into the world’s fastest growing cuisine trend of healthy eating concepts.

The DLicious approach to eating is based on:

  •     Healthy and balanced: A variety of choices to meet a daily intake of 40 per cent good carbohydrates, 30 per cent quality proteins and 30 per cent essential fats, providing optimum nutrients and burning fuel more efficiently;
  •     Paleo-inspired dishes: high quality, grain-free, natural foods that deliver better fuel for efficient digestive function, improved regulation of blood sugar levels and more energy all day;
  •     Every now and then: Our approach allows for the fact that not everybody can commit to a perfect nutritional balance all of the time, with a choice of meals, snacks and indulgent treats offered for 20 per cent of the time

Andy Lowe, David Lloyd Leisure’s head of food and beverage, said: “We’ve worked very hard to further enhance DLicious, taking into account the opinions and tastes of our highly valued members, and it now offers them even greater choice and value for money.

“We are particularly excited about introducing a bespoke deli range for children, which enables us to provide a comprehensive, healthy food and beverage offering for the whole family.

“Our overall aim is to support all our members fully in helping them achieve their health and fitness goals – both on the inside and outside - and DLicious perfectly complements our unrivalled expertise in sports and exercise.”

ENDS
Note to editors: For further information about this press release, contact the David Lloyd Leisure press office on 01707 289833/4 or email press(at)davidlloyd(dot)co(dot)uk.

About David Lloyd Leisure Group
The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe. It has over 440,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis. Its racquets facilities are unparalleled with 700 racquets as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free Internet access, crèches, nurseries and specialist sports shops.


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