Media Agency Group Prepares London for Ealing Summer Festivals

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Ealing Council’s Ealing Summer Festivals are about to become the subject of a multi-format campaign organised by Media Agency Group.

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The use of digital activity both supports the London Underground campaign whilst broadcasting Ealing Summer Festivals to those who don’t access the station.

Ealing Council’s Ealing Summer Festivals are about to become the subject of a multi-format campaign organised by Media Agency Group, raising the profile of a series of summer festivals in the West London borough. 4 sheet billboards will be implemented at Ealing Broadway Underground station from the 17th of June, with digital banner adverts supporting the outdoor activity across the well-known Time Out London website.    

The advert uses a textured orange background to display a range of events, introduced with the bold, white heading ‘Ealing Summer Festivals’. Photographic content supports the listings, encouraging onlookers to ‘buy tickets online for the comedy festival and summer screenings’ and displaying the time frame of June – September 2013. Social media call to action and a web address are located underneath the dates, supported by partner logos representing Ealing Council, the Arts Council England, Bass and the University of West London.

Maximising on Ealing’s green spaces, Ealing Summer Festivals presents the borough’s flagship cultural occasion, integrating staple ingredients of music, film, beer, art, comedy and sunshine. London Mela is free to enter, with all other events under £5 except for the Summer Screenings (prices range from £8.50-£16.50) and the Comedy Festival (£18.50 plus small booking fee).

Media Agency Group is a full service agency, with specialist divisions allowing them to combine media formats in order to facilitate powerful marketing solutions. 4 sheet adverts on the London Underground will generate repeated exposure, with the highly accessed Ealing Broadway station experiencing a monthly footfall of around 1.4 million. The succinct display of the 4 sheet provides swift projection of adverts, driving a geographically relevant audience towards Ealing Summer Festivals.

The use of digital activity both supports the London Underground campaign whilst broadcasting Ealing Summer Festivals to those who don’t access the station. The Timeout website behaves as London’s one-stop shop for urban exploration, providing users with searchable access to the city’s offerings - the digital banner format provides inspiration for wandering website visitors, raising awareness for Ealing Summer Festivals.

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