The Digital Health Coalition and JUICE Pharma Worldwide Partner on Mobile Media Project

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Firms Evaluate the Mobile Landscape Across Top Pharma Brands

Digital Health Coalition

By providing this resource to the industry we believe we can help the innovators out there demonstrate the world of digital health is moving forward—one project at a time.

The Digital Health Coalition and JUICE Pharma Worldwide have teamed up to evaluate the current landscape of mobile by pharmaceutical companies across 75 of the top brands today. In addition to evaluating the brand mobile experience, the firms plan to highlight the companies, brands, and teams they believe represent the “best-in-class” thinking today.

“There has always been interest from the Digital Health Coalition membership to catalog the activities of the industry within mobile media,” Mark Bard, co-founder of the Digital Health Coalition said. “This is an exciting project for the DHC and working with the team at JUICE allows us to expand the scope and analytical rigor of the project.”

Companies and individuals interested in learning more about the project—or contributing comments—can visit the project page and submit a form with their comments, ideas, and feedback. The results and findings of the project will also be posted on the page once completed. The initial project findings will be released in the third quarter.

http://digitalhealthcoalition.org/publications/mobile-media-landscape/

“JUICE is very pleased to work with the Digital Health Coalition to explore the present state of mobile health media and the promise of what mobile health can be in the near future,” states Robert Palmer, EVP, JUICE Pharma Worldwide. “We are looking far beyond today’s ‘best practices’ as found in the healthcare space and are constantly pushing ourselves to expand the possibilities of promoting better outcomes through this vibrant and ubiquitous channel.”

The motivation behind the project is simple in theory. “We know a lot of digital projects ultimately get approved and funded because someone else was successful in their approach,” Joe Farris, co-founder of Digital Health Coalition said. “By providing this resource to the industry we believe we can help the innovators out there demonstrate the world of digital health is moving forward—one project at a time. Within five years digital and mobile business will become part of the fabric of most brands—and their customer experience strategy.”

About the Digital Health Coalition
The Digital Health Coalition, a nonprofit organization with 501(c)(3) status, was created to serve as the collective public voice and national public forum for the discussion of the current and future issues relevant to digital and electronic marketing of healthcare products and services. The Digital Health Coalition’s vision is to identify and then recommend specific actions that will inform digital healthcare communication and engagement for the benefit of the public at large. Further, the Coalition’s projects and position statements aim to educate the public through the distribution of informational materials that will be widely reported in the media and referred to in setting of state and national digital health communication standards. For more information, visit the DHC online at http://www.digitalhealthcoalition.org.

About JUICE Pharma Worldwide
JUICE Pharma Worldwide is a full-service healthcare communications company headquartered in New York City, specializing in professional, patient, and consumer promotion and advertising. In addition to providing Centers of Excellence in Rare Disorders/Specialty Pharma, as well as Emerging Technology and Media, JUICE offers global network capabilities, an important consideration for companies seeking to consolidate their healthcare agencies. The JUICE Global Network reaches across the Americas, Europe, and Asia-Pacific regions, enabling clients to synergize brand and franchise communications in every major market throughout the world. For more information, visit http://www.juicepharma.com/home.

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