Senator Marco Rubio Discusses George Washington’s Character in Character GPS Indiegogo Campaign

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Senator Marco Rubio discusses character as part of the Character GPS program’s Indiegogo crowd funding campaign ( Character GPS is a character and leadership training program of Laws 2 Live By.

Visit the Stand Up for Character campaign to watch Senator Rubio discuss character.

Senator Marco Rubio discusses character as part of the Character GPS program’s Indiegogo crowd funding campaign. (

Two years ago, Matthew P. Hoffman and Jeff Cain began work on fulfilling a dream – to teach children how to value the unique character traits they were created with and give them leadership tools to make a difference in our world. Together they created the Character GPS program.

When considering the challenges facing our youth today and looking for a real solution, character is the foundation for success. Senator Rubio explains, “George Washington goes down as maybe the greatest American ever, but what really sets George Washington apart from some of our other leaders is not necessarily his political skill, or any other contribution he made to our country in terms of public policy. What really sets him apart is his character.” See the video at

What tools help kids not just survive, but thrive in the competitive environment that seems to be eating a lot of them up?

Character GPS is the solution that Matthew and Jeff came up with. This awesome interactive multimedia eight-week program has been piloted at the Boys and Girls Club of Sulphur Springs, Berkeley Preparatory School, Tampa Metropolitan YMCA at Twin Lakes Elementary School and Saint Cecelia Interparochial School over the past eighteen months - yielding consistent positive results.

“We know Character GPS works! The time is at hand for taking character and leadership training to more kids,” states Matthew Hoffman, “so we began a campaign May 24 on Indiegogo to fund a major push. The Indiegogo campaign is called, ‘Stand Up for Character,’ and it allows donors to fund a child's single Adventure and receive a pair of Cobian or Lindsay-Phillips sandals at the $50 level. We need to get the word out.”

Traditionally, crowd funding campaigns offer perks to those who donate to the campaign. Matthew came up with the idea for a campaign based on Standing Up for Character that would include a pair of premium sandals as a perk. Cobian Sandals and Lindsay Phillips Switchflops came onboard as partners.

Character GPS® consists of eight Adventures that build character through fun, interactive, educational classroom activities. Co-founded by Matthew Hoffman and Jeffrey Cain, Character GPS® is a product of Laws 2 Live By, LLC, a 501c3 nonprofit organization located in Tampa, Florida. Contact us at (813) 349-8414 or - Twitter: @CharacterGPS – YouTube Channel: CharacterGPS.

Visit the Stand Up for Character campaign at to watch Senator Rubio discuss character and consider making a donation. Then help by spreading the word through social media. Together we can change the world, one child at a time.

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Diane Bedard

Matthew P. Hoffman
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