What Publishers Entering the Mobile Market Need to Know

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According to Paragon Software Group, the digital market is a highly variable structure, where revenue level depends on a popularity of a certain operating system. A cross-platform approach is the core of a long-term strategy, guaranteeing no risk at any time.

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Since its launch in 1994, Paragon Software has brought to the mobile market more than 2,000 apps, based on the advanced Slovoed compression technology that compresses even the largest known print volumes, such as Britannica Concise Encyclopedia and Webster’s Third New International Dictionary, Unabridged to the tiniest apps taking the minimal memory space on the device. This Slovoed technology makes it possible for publishers to offer their titles for all available platforms – desktop, mobile or web-based – broadening appeal to a range of consumers while also decreasing time-to-market. The essentials of the digital development process include:

1. Reliable conversion technology to re-create the brand
A publisher’s first steps to the mobile world begin with converting print content from PDF, MS Word, InDesign, MS Excel or other formats into the engine-compatible digital format. The biggest challenge and the end goal of a successful conversion is to communicate all brand elements into a mobile version. This is the developer’s ultimate goal – to present the mobile user with the same design, look, colors, logo and other layout components as the print edition.

2. Multi-platform development
The key point, which a publisher should consider when entering a digital dictionary market, is that it's a highly variable structure, where revenue level depends on a popularity of a certain platform (Operating System). Platforms continuously replace each other, winning market share, bringing unexpected breakthrough and ruining hopes. Thus, some titles for Mac OS bring more revenue than those for Android. This instability of the digital dictionary market raises tricky questions to publishers: which platform to choose? How to secure one's investments in case of poor performance of a new platform (bada, Windows Phone, BlackBerry, etc.)? Is there a solution to avoid these risks for publishers?

Paragon Software has it. Slovoed dictionary technology ensures stable revenue level by providing multiple platform support. The Slovoed engine supports more than 15 platforms. From Palm OS, Java, UIQ and Symbian to Android, iOS, Mac OS and Windows 8, all have been covered by Slovoed technology up-to-date. Paragon's 18 years of experience has proved that a cross platform approach is the core of a long-term strategy in digital dictionaries. To implement the idea the multiple platform support, Slovoed technology uses Device Agnostic Data Format (DADF), which is a result of Paragon's 13 years of development process.

3. Innovative end-user features to take advantage of the device’s capabilities
Recent services and technologies, for example from Google and Apple, have raised the consumer's expectations so highly that third-party developers have to create apps with features to meet these new requirements. Slovoed technology for mobile and desktop platforms offers premium opportunities for users to translate and learn languages. Seven intelligent search tools, full sentence audio pronunciations recorded by native speakers, grammar tables, vocabulary tests, next generation input options, a friendly UI and many other features, guarantee very fast translation in the most intuitive app possible.

4. Trim the sails to the wind: marketing
After app development has been finished, the most important next step is to market this new product and submit it to online sales channels, such as the iOS App Store, Google Play Store, Amazon App Shop, Windows Phone Store, and others. Paragon Software is a leading expert in marketing services, successfully managing more than 2,000 reference applications in the company’s own online distribution platforms, and every major app store is known.

5. Web Services
Let's look closer at the user interaction patterns for mobile and desktop devices. Global giants like Apple and Google influence it, once again. Thus, iOS 6 with its iCloud Tabs allows users to sync browser tabs between different devices and continue viewing the page right where it was left on a previous device. A similar technology is supported now in a recent version of Google Chrome for iOS. As a result, the user gets a hitherto unknown mechanic of cross-platform content consumption on multiple devices and browsers with seamless access to content of interest.

Paragon Software has applied the trend to mobile and desktop apps and introduced the Slovoed Online dictionary web-service. Now users of mobile dictionary apps, powered by Slovoed technology, can get free access to their dictionaries online and, what’s more important, synchronize their search history.

6. Open Dictionary API Initiative
Another latest initiative by Paragon Software, aimed at integration of new opportunities for promoting dictionary apps, is an agreement with the Open Dictionary API Alliance (ODAA). It is the first non-profit open community that provides open versions of in-app translation tools to software developers and organizations. Now third-party developers of e-books, journals, encyclopedias, office documents and social media apps for Android and iOS can integrate instant in-app word translation functionality and cutting-edge dictionaries into their own apps without any fees. Through this integration, mobile users can read foreign literature and documents in multiple languages without leaving the active application.

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Katia Shabanova
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