Know what you want to say in advance – being spontaneous is not a good idea because you can come across as being unsure about what you’re talking about.
(PRWEB UK) 10 June 2013
Learning to speed pitch effectively can help individuals win more business and have a bigger impact when networking, Cath Daley has said in a new article on Find the Edge.
The communications expert says businesspeople need to be able to get their message across clearly and succinctly, and explains how the skills can help with 'speed networking' style events.
Daley said: "Whether you love them or loathe them, they are a great free marketing tool that it would be foolish to waste."
"So many people don’t take advantage of them or, if they do, they don’t do it in a way that will generate more business, rendering the whole process a waste of time."
"If you do it well, you’ll find they can be really effective at helping you make the valuable contacts that lead to you winning more business."
She continues on to provide 11 useful tips that anyone can use to deliver a more effective mini pitch. These include:
"Know what you want to say in advance – being spontaneous is not a good idea because you can come across as being unsure about what you’re talking about."
"Practise doing it again and again, so it becomes second nature and you’re never stuck for something to say."
"Have several different versions of your 60 second pitch rehearsed so it always stays fresh for you and your audience."
Daley also emphasises the importance of having a call to action, gripping the audience immediately, and focussing on one key element, rather than trying to cram too much information in.
The full article can be read here: http://www.findtheedge.co.uk/sales-marketing/sales/11-top-tips-for-a-scintillating-60-seconds.
Cath Daley is a communications expert and regular contributor to Find the Edge. She helps businesspeople of all varieties improve how effective they are when they communicate. More about her can be found here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.
Kenny Goodman, founder of Find the Edge, said: "Getting your message across in a short space of time isn't easy, and is often the reason why people miss out on new business opportunities."
"It always pays to be prepared, and Cath makes some great points in this article."
Find the Edge is a business website that features news, advice and insight designed to aid business leaders.