Walgreens’ Kelly Smolinski to Keynote at the Marketing&Tech Partnership Summit

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Smolinski will share how the pharmacy created a balance of strategy and technology to launch and support its Balance Rewards loyalty platform.

Marketing&Tech Partnership Summit

Direct Marketing News has announced that Kelly Smolinski, senior director of customer systems at Walgreens, will present a keynote session at the Marketing&Tech Partnership Summit, to be held on June 20 at Hyatt Place in San Jose. The Summit is dedicated to exploring ways in which marketers can collaborate with their technology colleagues—whether in IT, data, mobile, etc.—to enhance marketing performance.

In 2011 Walgreens embarked on a journey to assess the viability of a loyalty platform that would allow the company to leverage data and technology to better engage consumers, while reminding them to take care of their health. Just five months after launch, 55 million customers had enrolled in Walgreen’s Balance Rewards™ program. During her keynote, Smolinski will share the challenges and successes Walgreens experienced along its journey and how its marketing and technology teams continue to collaborate to evolve the program as it continues to grow.

Additionally, the day will feature keynotes from Laura McLellan, research VP of Gartner, who will share her unique insight into potential of the burgeoning relationship between marketing and IT; Leslie Ament, SVP, research and principal analyst of Hypatia Research, who will reveal the results of its recent study on how analytics impacts marketing and drives double-digit ROI; and Rick Medeiros, Lenovo’s executive director of B2C & B2B online user experience, who will discuss how marketing and IT partnered to launch successfully the company’s One Web initiative. The Summit will also include several workshops and roundtables, covering a variety of topics ranging from data integration to marketing workflow.

“As new technologies and rising customer expectations compel marketing and IT to become increasingly intertwined, it is crucial for those teams to align their goals and create an ongoing partnership,” said Ginger Conlon, editor-in-chief of Direct Marketing News. “The Marketing&Tech Partnership Summit aims to help marketers and their technology colleagues to build a fruitful, symbiotic relationship that will improve marketing performance, and as a result, business results.”

The Marketing&Tech Partnership Summit is a must-attend event for any marketing leader looking to harness the power of technology to enhance their marketing results.

Sponsors/partners: Bizo, a business audience marketing provider; CMO Council, a global network of chief marketers.

For more information, contact Nicole Marshall at nicole.marshall(at)dmnews(dot)com or visit dmnews.com.

For sponsorship information, contact Greg Zalka: greg.zalka(at)dmnews(dot)com or 646-638-6027.

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Ginger Conlon
Direct Marketing News
(646) 638-6184
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