ChildGuardOnline Helps Online Businesses Comply with Tougher FTC COPPA Regulations

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Technologically advanced service provides online businesses directed towards children under 13 years of age with an easy and reliable solution for verifying parental consent.

Imperium, an established industry leader in fraud prevention and identity validation solutions, announced that its service, ChildGuardOnline, can assist websites and mobile apps with compliance of the Children’s Online Privacy Protection Act (COPPA).

COPPA was implemented in 1998 to regulate the online collection of personal information from children under the age of 13. In 2010, the FTC initiated a review of COPPA regulations to ensure that it was keeping up with evolving technology and overall changes in the way that children use the Internet, including mobile devices and social networking. Based upon their analysis, the FTC has issued extensive changes to the rule scheduled to take effect on July 1st, despite aggressive industry lobbying.

ChildGuardOnline uses innovative, patent-pending methodology and technology to verify parental consent to help online businesses comply with stricter COPPA regulations. It applies a wide range of validation techniques that include: submitted address and discovered geo-location, correlation of number of children per parent, number of sites approved per parent and child, and last four digits of social security numbers to validate parent’s ID. The service also offers parents and guardians the ability to instantly approve and proactively manage the websites they have authorized for their child’s use via the service.

“ChildGuardOnline gives websites and mobile application providers an easy answer for parental consent verification. Our expertise in providing industry-accepted, technologically-advanced, identity validation, certification, and fraud-protection solutions makes ChildGuardOnline a reliable choice.” says Marshall Harrison, Founder and CEO of Imperium. “We employ numerous anti-fraud checks and balances to effectively validate the identity of parents or guardians before any child’s site requests are approved for use, so that online businesses can feel confident that they are effectively adhering to COPPA rules,” Mr. Harrison added.

Most recently, the FTC has been increasing efforts to proactively police websites and mobile apps that are not complying with COPPA Rule. “Many technology and media companies will be faced with the same dilemma as the July 1st deadline approaches. ChildGuardOnline is available to help these businesses solve this potential problem,” Marshall commented. For more information about ChildGuardOnline, visit http://www.childguardonline.com.

About Imperium
Imperium is an established leader in fraud prevention and identity validation solutions designed to help businesses achieve high-level data integrity and comply with industry regulations. For over ten years, respected companies have been relying on Imperium’s comprehensive suite of technological services to accurately verify self-reported personal information and restrict fraudulent online activities. For more information, visit http://www.imperium.com.

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Marshall Harrison
Imperium
(203) 221-1310
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