Trinchero Family Estates Announces Tres Agaves Organic Cocktail-Ready Agave Nectar Named Finalist for sofi™ Award

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Winners to be announced at Summer Fancy Food Show on July 1, 2013

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“Tres Agaves is thrilled and honored to be named as a finalist for the New Product category at this year’s sofi Awards,” says Barry Augus, president of Tres Agaves Products, Inc.

Trinchero Family Estates today announced that Tres Agaves Organic Cocktail-Ready Agave Nectar has been named a finalist for Outstanding New Product in the 2013 sofi™ Awards from the Specialty Food Association. A sofi (“Specialty Outstanding Food Innovation”) Award is the top honor in the $86 billion specialty food industry.

Tres Agaves Organic Cocktail-Ready Agave Nectar was selected by a national panel of specialty food professionals from 2,573 entries across 32 awards categories. Gold winners will be announced by noted chef Marcus Samuelsson at a red-carpet ceremony on July 1, 2013, at the Summer Fancy Food Show in New York City.

“Tres Agaves is thrilled and honored to be named as a finalist for the New Product category at this year’s sofi Awards,” says Barry Augus, president of Tres Agaves Products, Inc. “For National Association for the Specialty Food Trade’s (NASFT) esteemed panel of experts to have recognized our Organic Cocktail-Ready Agave Nectar, a cornerstone of the renowned Tres Agaves margarita recipe and the first agave nectar designed specifically to sweeten cold beverages, is a validation of our founding mission – to bring the finest beverage ingredients to bars, restaurants and households everywhere. We eagerly await the July 1st award ceremony at the Summer Fancy Food Show in the hope that Tres Agaves can join past winners of this prestigious award,” adds Augus.

The sofi Awards are open to members of the Specialty Food Association, a non-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,000 members in the U.S. and abroad. For more information on the Specialty Food Association and its Fancy Food Shows, visit http://www.specialtyfood.com. To learn more about the 2013 sofi Awards, visit specialtyfood.com/sofi.

About Tres Agaves Organic Cocktail-Ready Agave Nectar
Tres Agaves Organic Cocktail-Ready Agave Nectar is the original cocktail-ready sweetener on the market created specifically to make margaritas and other mixed drinks. Balanced with just enough purified water so that it measures, pours and dissolves easily, our agave nectar also has a consistent sweetness level, making it the finest simple syrup available. Mix it with any of our award-winning, 100% agave Tequilas – Blanco, Reposado or Añejo – to replicate the Uno – Dos – Tres margarita recipe pioneered at the world famous Tres Agaves Restaurant in San Francisco.

Tres Agaves Organic Cocktail-Ready Agave Nectar:

  •     No Artificial Additives
  •     USDA Certified Organic
  •     Only 60 Calories per Serving
  •     The Original Cocktail-Ready Agave Nectar,
  •     Has a Controlled Sweetness Level for Consistent Cocktails

Tres Agaves is distributed by Trinchero Family Estates, Napa Valley vintners since 1948. The portfolio includes more than 30 brands such as Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio also includes Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; Echo Bay from New Zealand and CRUZ and Tres Agaves Tequilas from Mexico. Visit http://www.tfewines.com to learn more.

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Contacts:
Nora Feeley, Public Relations Director
707-963-5928 ext. 2160 / Cell 303-589-4860
nfeeley(at)tfewines(dot)com

Carissa Abazia, Public Relations Specialist
707-963-5928 ext. 2610 / Cell 707-321-7019
cabazia(at)tfewines(dot)com

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Nora Feeley
Trinchero Family Estates
707-963-5928
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