RMI Selects Tech PR Agency Write2Market to Share Its Industry Leadership Journey

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The Southeast’s client acquisition leader whose clients include Carter’s / OshKosh B’gosh, Spanx and Service Master taps tech public relations firm Write2Market to help gain traction in 50+ marketing and more.

It’s no secret that the big bad world of search and direct response marketing is turning over a new leaf--as in, a new leaf or two a day. Google algorithm updates, changes in keyword offerings, and the trend to both shop and buy via mobile keep the monetized marketing effort exciting for most large direct-to-consumer interests.

Staying on top of it all for clients that range from Terminix and TruGreen to the Laser Spine Institute, is the work of Atlanta-based client acquisition agency Response Mine Interactive. Their work has radically improved ROI on marketing spends and created sound strategies that power measurable new client momentum.

“With the high double digit growth we’re experiencing, relying on an outsourced communications expert like Write2Market is a strategic business decision for us,” says Vice President of Marketing Deborah Fisher. “In the next few months, we have a lot of research to release about best practices in marketing to boomers and seniors, how to make the most of paid and organic search, and how our direct response methodology drives profits with a measurable return on investment.”

“Write2Market’s niche is working with unknown industry leaders--typically fast growth, technology-based companies like RMI that are scaling their mountains and keeping their eyes on the climb,” says Lisa Calhoun, CEO of Write2Market. “I’m particularly glad to work with a company that tracks and measures marketing investments with such a rigorous discipline--their trust in Write2Market is an honor.”

Early highlights from RMI’s public relations outreach include features in CMO, Retail Online Integration and Retail TouchPoints, two column opportunities, Best Place to Work honors, as well as speaking opportunities at the What’s Next Boomer Summit and the annual NEMOA conference. Ken Robbins, RMI President has also been recognized as a Maverick of the Year Stevie Award finalist.

About Write2Market

Write2Market is an industry leadership consulting firm making its reputation by making the reputations of others. We focus on accelerating companies in technology and energy by getting them the national recognition they deserve. Our approach results in better profits, better partners, and better people through exercising the discipline of Triple A Methodology, our publicity approach. Triple A provides fast growth firms with Awareness, Access to decision makers, and Awards from validating and credible third parties. Are you an unrecognized industry leader? Find out if we are right for you at http://www.write2market.com.

About RMI

At Response Mine Interactive (RMI), we believe that our marketing efforts should deliver better profits. Our proprietary methodologies around client acquisition and 50+ category marketing were formed based on our belief that everything should be measured and that testing improves marketing. Underlying all of our processes to get the most out of those results is our devotion to providing truthful feedback in all situations. That’s why brands like Terminix, TruGreen, SPANX, and Laser Spine Institute rely on us to build a better client pipeline. Call us to find out more at 404-233-0370 or find us at http://www.responsemine.com

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Joe' Lloyd

Deborah Fisher
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