Gibson Guitar Corp. Becomes Gibson Brands

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New name reflects Gibson’s continuing commitment to all aspects of music and sound.

Gibson guitars have been instrumental in shaping the music industry for 120 years next year — and through recent acquisitions and investments, as well as an expanding global presence, the company is poised to continue its leadership position in music and sound for the next century. To reflect Gibson’s expanding range of products and evolving lifestyle orientation, Gibson Guitar Corp. has become Gibson Brands.

“Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands,” states Gibson Brands Chairman and CEO Henry Juszkiewicz. “But with the recent acquisitions of TEAC, the Stanton Group, KRK, and Cerwin-Vega!, as well as a major investment in Onkyo, Gibson now encompasses the entire music and sound chain—from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo’s premium high-fidelity systems.”

Gibson Brands has dominant market share positions in multiple business segments, including the number one dollar market share in electric guitars and pro audio studio monitors, and enjoys an ever-expanding global presence.

Juszkiewicz continues, “Gibson guitars have always represented a fusion of technology, art, innovation, and craftsmanship, resulting in a premium range of musical instruments. Gibson Brands will continue to carry that ethos into all our products. Most importantly, we’ve never forgotten that Gibson Brands are about bringing the joy of music and sound to a world hungry for a positive quality of life.”

About Gibson Guitar and Gibson Brands

Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville since 1984, Gibson Guitar is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. The Gibson Brands portfolio includes Epiphone, TEAC, KRK, Stanton, Cerwin-Vega!, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer.

For media inquiries: please contact Craig Anderton (craig(dot)anderton(at)gibson(dot)com).

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Fred Yager