PubMatic Sets A New Standard In Mobile Data Enrichment

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Announces 50 Data Parameters to Increase Publishers’ Ad Qualification Score; Unified Audience Platform Jumptap’s Paid Impressions Increase 504% Month-over-Month

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This upgrade strengthens our one platform commitment by creating a new standard in data enrichment that increases the value of publisher impressions.

-Bob Walczak, VP of Mobile

PubMatic, the digital media platform company for publishers, today announced the general availability of a significant platform upgrade focused on data enrichment and cross-device integration. Launched in April, this upgrade identifies devices and layers on more than 30 third-party parameters and up to 20 first-party parameters. By adding the ability to combine first-party, geo, carrier, and device data into the PubMatic platform, publishers can increase the qualification score of impressions and help monetize and expand critical inventory at higher eCPMs.

Jumptap, Inc., a PubMatic partner and leading unified audience platform, generated a significant lift in eCPMs since adopting PubMatic’s platform upgrades. Using PubMatic’s proprietary technology, which leverages optimization tools and controls that allow publishers to automate and maximize the sale of publisher inventory, Jumptap has achieved an average increase of 504% in paid impressions Month-over-Month (MoM). This growth can be directly attributed to the enhanced mobile targeting capabilities of both the PubMatic and Jumptap platforms.

“As a leading unified audience platform, we work to leverage as much data as possible about an impression to deliver on the goals of our advertisers,” said Adam Soroca, Jumptap’s Chief Product Officer and General Manager. “Working with PubMatic has dramatically increased our campaign performance across web and app on mobile and tablet devices.”

“This upgrade strengthens our one platform commitment by creating a new standard in data enrichment that increases the value of publisher impressions,” said Bob Walczak, PubMatic’s Vice President of Mobile. “If you can enrich every impression coming into your system via non personally identifiable information — across desktop, tablet, and mobile — it adds significant value across the entire supply base.”

This comes at a time of significant growth in terms of mobile product development, personnel, and recent company milestones for PubMatic. In Q4 2012, PubMatic launched the MRAID SDK on iOS and Android. PubMatic’s mobile growth was further highlighted with the addition of Heather Menery as Director of Mobile Sales, along with other key hires. In November 2012, PubMatic was ranked the Fastest Growing Online Advertising Company in US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012 Technology Fast 500™.

About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic ( gives premium publishers a real-time media-selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.

About Jumptap, Inc.
Jumptap, Inc. is the leading unified audience platform, taking a programmatic and mobile-first approach to reaching audiences across screens. Jumptap reaches over 182 million mobile users in the U.S. and over 356 million mobile users worldwide. It has built an audience profile store with over 100 million unique, data-rich profiles, of which over 44 million can be reached across screens. Jumptap powers its audience-centric advertising through industry-first partnerships with more than 20 third-party data providers, and garners the highest yield for its 66,000 mobile sites and apps. Visit and for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.

Caitlin Kelly
Marketing Manager, PubMatic
T: (646) 257-2883

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