Ideas For New Moms Making Spring Cleaning Easier with Washable Playard by Ingenuity™, Now Available at Babies “R” Us

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Ingenuity™ offers a safe and easy spring cleaning solution for new moms that can be bought at Babies “R” Us: the Ingenuity Washable Playard with Dream Centre™. This innovative playard makes it easy for parents to do housework and keep baby near.
The playard is very popular with parents who value cleanliness and have little time to clean.

Spring cleaning can call for extra safety measures when you have a new baby in the house. Getting rid of the winter’s dirt is made easier with the Ingenuity Washable Playard with Dream Centre™.

“Ingenuity has done what the company does best and paired a clever idea with inventive technology to help busy parents,” said Miles Bohannan, the VP of Marketing Communications for Kids II®, the parent company of Ingenuity. “The Washable Playard by Ingenuity gives baby a comfortable place to play or nap safely, while parents get their tasks done.”

The Ingenuity Washable Playard is also easy to clean. The playard can be taken apart so all fabric surfaces can be washed. Everything just detaches from the frame and can be tossed in the washing machine.

The playard has wheels so industrious parents can easily move it from room to room. One person can fold it, set it up, and take it down as needed. The bassinet does not need to be removed to fold it.

In addition, the playard promotes efficiency and time-management with an elevated changing table that easily pivots out of the way, a removable organizer tray, and the Soothing Sounds Center with five melodies and three nature sounds.

“The playard is very popular with parents who value cleanliness and have little time to clean,” said Bohannan.

The entire Washable Playard, including soft cozy fabrics and breathable mesh, meet the most stringent U.S., European, and International standards, making this product both safe and comfortable for a child.

Known for pairing clever ideas and inventive technologies, Ingenuity is considered one of the most innovative brands in the baby category.

The Ingenuity Washable Playard is available at Babies “R” Us, a carrier of Kids II brands since 1992. Babies “R” Us has been an exclusive launch partner for a number of Kids II products, including the Bright Starts infant toy collection, Having a Ball™ and the mombo™ nursing pillow by Comfort & Harmony™.

Ingenuity is part of the Kids II brand family. The company designs, markets and distributes more than 400 unique infant and toddler products. On average, the company launches 100 new products a year.

About Ingenuity™
Ingenuity combines the latest innovations with on-trend styling and plush fabrics to create the most soothing and attractive baby gear offering possible. Each product is designed with smart solutions, technologies and features that make life with baby even more enjoyable and easier for parents. From a bouncer that bounces by itself, to a swing that runs on one set of batteries for baby’s first year, this brand of innovative gear products raises the bar on feature and fashion.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit

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Tara King
Kids II
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