WESTFORD, Mass. (PRWEB) June 12, 2013
FolderWave, Inc., a provider of cloud-based products and services designed to substantially improve operational aspects of Higher Education, is continuing its focus on helping institutions automate key business processes by significantly enhancing its Customer Relationship Management (CRM) module. The CRM offering can be a stand-alone solution or bundled with other FolderWave modules, depending on a school’s specific needs.
FolderWave views the CRM concept as central to the entire Enrollment management process. While the FolderWave CRM is unique and can be used in a standalone capacity, if used in conjunction with other FolderWave modules it has the ability to integrate data, process and manage communication all in one place. By including CRM communication and service requirements as part of an overall admissions management strategy, institutions may also increase the power of analytics, metrics, and satisfaction indices.
The FolderWave CRM solution provides Higher Education institutions with the ability to target, recruit and shape enrollment. The enhanced module will assist schools in identifying potential students based on a school’s strategic mission and an applicant’s academic fit. The product enables an institution to tailor and segment its message to targeted audiences. A key element of the enhanced CRM is the inclusion of a design editor for managing robust email templates, campaign tracking, and coordination of both email and paper based mailings in one place. The added tracking functionality provides admissions staff additional information to better assess an applicant’s interest in the institution and guides subsequent communications content and timing. The CRM solution also provides an avenue for continuing the relationship from applicant, to student, to alumni when implemented with other FolderWave modules.
“FolderWave recognizes the importance of CRM as part of the overall functionality of our comprehensive suite of cloud-based, business process modules for our existing and future Higher Education customers,” said Bob Burke, president, FolderWave. “Similar to FolderWave’s other products, our CRM solution is accessed in the cloud so that it can be used by an administrator, student, or other stakeholder at any time, from any place. The preliminary response we’ve received has been terrific, as institutions have indicated the module has the ability to build, sustain, and enhance long lasting relationships which is absolutely essential for them.”
More information about FolderWave’s various modules and solutions can be found by visiting http://www.folderwave.com.
About FolderWave, Inc.
FolderWave, Inc. (http://www.folderwave.com) of Westford, Mass., provides secondary and Higher Education institutions with a fully integrated family of 10 cloud-based, complete business process modules including:
FolderWave’s cloud-based products and services are designed to significantly improve complex, high-volume, and time-dependent process and data management operations in many operational areas of Higher Education. The FolderWave strategy is not limited to technology or process but focuses on a complete approach to the problem. The company employs cloud-based technologies, outsourced services, document-management, case-management, content-management, and work-process automation in a single fully integrated solution set delivered via the Web. FolderWave has proven it can offer rapid deployment to address a complex problem while demonstrating a significant ROI.