Yamaha Corporation of America Names Webster Manager of Marketing, Pro Audio & Combo Division

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Dennis Webster earns promotion through his consistent effort and dedication to Yamaha.

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Yamaha Corporation of America today announced the promotion of Dennis Webster to the position of manager of marketing for the company’s Pro Audio & Combo Division (PAC), effective immediately. Webster, who will oversee division-wide dealer promotions and programs and work closely with district managers and other sales personnel at Yamaha, continues to report to Athan Billias, Director of Marketing, PAC.

Webster continues in his role as departmental marketing manager for Yamaha Guitars, where he has doubled revenue and expanded the company’s market share in the acoustic and acoustic-electric categories. He also increased the company’s retail reach and introduced the Rosewood Dealer Program, which helped boost the amount of guitars sold along with awareness about Yamaha’s quality and value.

“Dennis has done a phenomenal job growing the sales of Yamaha Guitars and expanding our dealer network,” said Billias. “This is an opportune moment to extend his duties and have him oversee communication with our sales channel in an effort to grow more market share across the pro audio and combo landscape.”

Before becoming marketing manager at Yamaha Guitars in 2007, Webster served as Pro Audio & Combo district manager in the company’s Southern Region, overseeing retail sales efforts in Texas, Louisiana, Mississippi and Arkansas. Prior to joining Yamaha, he held positions of increasing responsibility at Gibson Musical Instruments, including regional sales manager in the United States and international sales manager in Europe, Asia, Canada, Mexico and South America.

He earned a degree in Music Management at the University of Evansville in Indiana.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation(at)yamaha(dot)com; or visit http://4wrd.it/YAMAHAUSA.


About Yamaha

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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Marc Ferris
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